"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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Chapter 1:History ……………………………………………………………..2 -Insurance Business -India’s Insurance Business Chapter 2: Insurance sector reforms…………………………………………4 Chapter 3: IRDA……………… ……………………………………………….5 -History -Powers‚ Duties & Functions Chapter 4: Non –Life Insurance companies…. ……………………………8 Chapter 5: General Insurance Products …………………………………….9 Chapter 1 History of Insurance Business Insurance probably made a beginning in the ancient land of Babylonia
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Case Study Progressive Insurance Table of contents: Page I. Brief Description of the case…………………………………………………………………………………… II. Statement of the Problem……………………………………………………………………………………… III. Objectives of the case study…………………………………………………………………………………… IV. Methodologies………………………………………………………………………………………………………. V. Analysis………………………………………………………………………………………………………………….. A. SWOT analysis B. VI. Significant Findings……………………………………………………………………………………………….. A. Positive
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UNIT 3 GENERAL INSURANCE General Insurance: Principles‚ products (Fire‚ Marine‚ Motor vehicles‚ public liability‚ third party insurance‚ medi-claim and health policies‚ group insurance‚ burglary insurance). 1 Sunil Kushwaha INTRODUCTION Insurance is an important aid to minimize the effect of uncertainties of life as well as property. With the increasing complexities in our personal and professional life‚ the range of risks that the insurance companies accept has also expended
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Mini Project Report on Iris Recognition By Medini Brahma : Roll 071310 No. 31320016 Saurav Kant Kumar : Roll 071310 No. 31320013 Sourav Chakravarty : Roll 071310 No. 31320014 Under the supervision of Mr. Abhijit Biswas (Assistant Professor) Department of Information Technology Department of Information Technology ASSAM UNIVERSITY SILCHAR‚ DORGACONA-788011 1 DECLARATION We hereby declare that the work on the project entitled “Iris Recognition” under the guidance of
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Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures
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1.0 Introduction This paper seeks to analyze the role of market segmentation at the Starbucks‚ which has a number of coffee hangout joints and brands that operate under it. 1.1 Brief History Starbucks Cooperation is an international retail establishment that specializes in coffee products with the head-quarter in Seattle‚ US. Starbucks buys high quality coffee beans‚ processes them and sells them to the licensed coffee houses and stores. Every day‚ we go to work hoping to do two
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CHAPTER - 1 INSURANCE 1.1 Introduction In law and economics‚ insurance is a form of risk management primarily used to hedge against the risk of a contingent‚ uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss‚ from one entity to another‚ in exchange for payment. An insurer is a company selling the insurance; an insured‚ or policyholder‚ is the person or entity buying the insurance policy. The insurance rate is a factor used to determine the amount to be charged
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INTRODUCTION INSURANCE Insurance is a social device that provides compensation for the effect of loss incurred. It’s also a mechanism of providing financial stability to the insured. The insured pays premiums: that is‚ he’s compensated when the risk materializes. Importance of Insurance? | An insurance policy is vital for the purpose of transferring insurable risk from oneself to a risk carrier i.e. an insurance company. All of us are exposed to risk in our day to day lives‚ however‚ our level
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INSURANCE COMPANIES Insurance companies play an important role in an economy in that they are risk bearers or the underwriters of risk for a wide range of insurable events. Moreover‚ beyond their risk bearer role‚ insurance companies are major participants in the financial market as investors. To understand why‚ we will explain the basic economics of the insurance industry. As compensation for insurance companies selling protection against the occurrence of future events‚ they receive one or more
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