Why Segmentation? Introduction and Definition When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Literature suggests the following steps: [pic]
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FIRE INSURANCE Overview Fire insurance is a form of property insurance which protects people from the costs incurred by fires. When a structure is covered by fire insurance‚ the insurance policy will pay out in the event that the structure is damaged or destroyed by fire. A fire insurance policy involves an insurance company agreeing to pay a certain amount equivalent to the estimated loss caused by fire to the insured‚ within the time specified in the contract. The indemnity is subject to change
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_(Textbook) Peter‚ J. Paul and Donnelly Jr.‚ James H. Marketing Management‚ 10th Edition - KNOWLEDGE AND SKILLS. McGraw-Hill International Edition. (2011)_ _Quelch‚ John A. and Beckham‚ Heather. Brief Cases (Harvard Business Publishing). Metabical: Positioning & Communications Strategy for a New Weight-Loss Drug. (July 22‚ 1010)_ _(Internet source) Planning Tools: How to write a communication strategy. Manual/Toolkit‚ 2005._ _http://www.odi.org.uk/resources/details.asp?id=5186&title=communications-strategy-planning_
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Page 1: Insurance Page 2: Lloyds contribution Lloyd’s of London (also known simply as Lloyd’s) is an insurance market located in London’s primary financial district‚ the City of London. It serves as a partially mutualised marketplace where multiple financial backers‚ known as underwriters‚ or "members"‚ both individuals (traditionally known as "Names") and corporations‚ come together to pool and spread risk. Page 3: Unlike most of its competitors in the industry‚ it is not a company but it is
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DISSERTATION REPORT ON Marketing of General Insurance Products (with special reference to Iffco- Tokio General Insurance) SUMITTED IN PARTIAL FULFILLMENT OF THE RQUIREMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION H.N.B. GARHWAL UNIVERSITY SRINAGAR‚ GARHWAL SUBMITTED BY: SUBMITTED TO: Vaibhav Joshi Ms. Prapti Tandon MIB IVth Sem Faculty of IMS MIB06037 INSTITUTE OF MANAGEMENT STUDIES‚ DEHRADUN CERTIFICATE I have the pleasure in certifying that Mr
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Objectives of the Study | | 4 | Methodology | | 5 | A study on Indian General Insurance Industry- Auto Insurance | | 6 | Suggestions & Findings | | 7 | Conclusion | | 8 | Bibliography | | EXECUTIVE SUMMARY The project is about the study conducted on Indian General Insurance Industry‚ in particular with the Auto Insurance segment of general insurance. It studies the current market how the insurance segment is booming in the last few years. How the market has chanced with the
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the impact of competition in the field of Insurance Industry Huge opportunity seen in pet life insurance Priya Sheth With rising veterinary costs‚ there is an increasing demand for health insurance for pets‚ although this product is currently not available. On the other hand‚ pet life insurance which is available‚ finds hardly any takers. “Pet health insurance as a product is not available in India today due to the small market size of pet insurance. Due to the high costs of maintaining a
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From the invention of flaked cereal in 1894 at the Battle Creek Sanitorium‚ to the present day operations producing cereals in more than 15 countries and marketing its products in more than 160 countries. Kellogg operates a centralised distribution network in Australia‚ with the main warehouse located at Botany in NSW and a small warehouse in Perth‚ W.A. The NSW warehouse supplies local & export customers in all states other than Western Australia and supplies stock to the Kellogg warehouses in
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Chapter-1 Industry Profile * History of Insurance * Types of Insurance * Life Insurance * Non Life Insurance | * Development of Life Insurance in India * Development of Life Insurance in Rural India * IRDA (Insurance Regulatory Development Authority) * Advantage of Life Insurance * Limitation of Life Insurance | The History of Insurance Although insurance may have been used by the Babylonians‚ the Greeks and the Romans‚ insurance in the modern
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Principles of Insurance Principles of Insurance An insurance contract is a type of a legal contract in which a type of risk is transferred to an insurance company in return of a premium by the policyholder. As by their nature‚ insurance contracts may be exposed to misconduct by both parties: the underwriter and the policyholder. Therefore six principles of insurance‚ which are recognised by law‚ were created to reduce this type of abuse. In the following pages I will explain these principles
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