Paper Tourism marketing information and destination image management Arturo Molina1*‚ Mar Gómez1 and David Martín-Consuegra2 1 Department of Marketing‚ University of Castilla-La Mancha‚ Cobertizo San Pedro Mártir s/n. 45071 Toledo‚ Spain. 2 Department of Marketing‚ University of Castilla-La Mancha‚ Ronda de Toledo s/n. 13071 Ciudad Real‚ Spain. Accepted 25 March‚ 2010 Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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blowing nasty. However‚ despite this‚ we walked along the beach and made a bunch of photos. After that‚ we went to the center of the city and looked at a lot of places of interest. Varna has a lot of attractions‚ it is one of the most popular tourist destinations in Bulgaria. In the evening we went to the dolphinarium‚ where we watched a wonderful show. The day ended with a family dinner at a restaurant. The next morning we drove to the airport‚ because my sister had to fly back to Russia. She is studying
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------------------------------------------------- Tourism and Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour
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Successes and failures of London as a tourist destination Over the years London has become one of the top visited capitals in the world and that itself is a success. It makes about 15million per annum (Visit London‚ 2006a). London attracts visitors from every part of the word. It has managed to be able to host any kind of customer. More than 70% of customers visiting the UK use London as their gateway to other places they may want to go (Visit London‚ 2006b)‚ being very well linked with the rest
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Human-powered transport and animal-powered transport are sometimes regarded as their own mode‚ but these normally also fall into the other categories. Each mode of transport has a fundamentally different technological solution‚ and some require a separate environment. Each mode has its own infrastructure‚ vehicles‚ and operations‚ and often has unique regulations. Each mode also has separate subsystems. A subsystem is a group of many parts that make up one part. All modes of transportation have 6 subsystems
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The Negative Impacts of Sex Tourism on Travel Industry and Society Kimberley Look Sao Wai Stephanie Poh Ping Hui University of Nevada‚ Las Vegas Abstract Sex tourism has been evolving over the years to become the established and lucrative industry it is in the present day. With over six destinations all over the globe known for their sex activities and services‚ the demand and supply are non-seasonal and not affected by inflations and economic downturns. However
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PE EL GEORGE GAUTENG X BBA ABP INDIVIDUAL ASSIGNMENT DECLARATION I‚ Clifford Vuyo Motsweni DECLARE THAT THIS ASSIGNMENT IS AN ORIGINAL WORK AND ANY OTHER SIMILAR WORK HAS BEEN APPROPRIATELY REFERENCED IN THIS ASSIGNMENT. MODULE: Marketing Management ASSIGNMENT: Individual Case Study Assignment LECTURER: Dr M Cullen DATE SUBMITTED: 09 April 2013 INITIALS AND SURNAME: CV Motsweni STUDENT: 21350525 SIGNATURE: CV Motsweni 1 Table of Contents
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Introduction Travel and Tourism is currently one of the world’s largest economic activities. It is the leading industry in many countries as well as the fastest growing economic sectors in terms of job creation worldwide. Most new jobs in developing economies are created in the tourism sector industries. The desire to improve the national environment of travel and tourism encourages governments to make infrastructure improvements such as better roads‚ electricity‚ telephone and public transport
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