Objectives: 1. To know which is the most preferred car in the hatch back segment 2. To know which features customers prefer in a hatch back car 3. To know which is the current market leader in the hatch back car segment 4. To know whether branding plays major role in buying decision of customers Hypothesis H1: Buying decision of the car customers is dependent on the Brand identity of the company. H0: Buying decision of the car customers is not dependent of the Branding identity of the company
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Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing times from craft production in 1890s to mass production in 1910s to lean production techniques in the 1970s. The Asian countries‚ mainly by Japan‚ China and India‚ registered a 9% increase in production over last year‚ constituting 35.9% of the global production. In fact China and India posted positive
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1 Introduction Since 2012 the Indian automobile industry is going through a tumultuous period. Worsening macro-economic conditions within the country‚ high interest rates and rising input costs are fast eroding the profitability of most of the car manufactures. Despite price cuts and other incentives‚ car sales in India remained sluggish. Analysts are pointing to a second straight year of declining sales in what was one of the world’s fastest growing auto markets. The slowdown in the overall
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5 forces Threat of Competitors- High . BMW have got a lot of competitors . The biggest rivalry is a Mercedes. Both company aiming on the same customer group and have got nearly same quality of cars. Also there is threat form Audi ‚ Lexus ‚ Volkswagen and Reno .But BMW still holding one of the leading place in car industry ‚ because of their established brand ‚ good service and huge amount of innovations. Power of buyer –High. Buyers have got a lot of power over the production of the BMW
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Lecture Illustration: Compensation Salt Water Ltd. Salt Water Ltd is a large and successful manufacturer of engines. The company consists of two divisions: the Automotive Engine division and the Outboard Motor Division. Salt Water has recently acquired a new company which will become a third division. The new Couch division is a small manufacturer of lawnmower motors. It has been owned and managed by the one person for 40 years. The prior owner treated all employees as part of his family
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Culture Shock Warren Oats was a highly successful executive for American Auto Suppliers‚ a Chicago-based company that makes original-equipment specialty parts for Ford‚ GM‚ and Chrysler. Rather than retreat before the onslaught of Japanese automakers‚ AAS decided to counterattack and use its reputation for quality and dependability to win over customers in Japan. Oats had started in the company as an engineer and worked his way up to become one of a handful of senior managers who had a shot at
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POSSIBILITIES & LIMITATIONS OF HONDA’S PASSENGER CAR BUSINESS Honda is an excellent company in terms of its remarkable ability in entering the automobile market and becoming one major player in the industry. Honda started its business in motorcycle business before entered the automobile industry in 1962. Japan automobile industry at that time has a high entry barrier especially in the form of competition and economies of scale. Honda was a new comer and there were two strong players in the Market;
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Threat of New entrants The threat of new entrants is very high for the small car industry. The growing economy and the increasing buying power of the customers has made every automobile player to grab the opportunity in small car segment. The norms for Foreign Investment and import of technology have been progressively liberalized over the years for manufacture of vehicles including passenger cars in order to make this sector globally competitive The industry had an investment of about Rs. 50
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Case Study - Hyundai: Leading the way in the global car industry The global car industry is one of the largest and most internationalised business sectors. There are 17 major global car companies‚ each of which produces over 1 million cars a year. The Hyundai Motor Company (Hyundai) is South Korea ’s number one car maker and the 10th largest in the world. It sells vehicles in over 190 countries producing about a dozen car and minivan models‚ plus trucks‚ buses and other commercial vehicles. Popular
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Political / Legal Factors Political environment consists of various factors related to public affairs and their effect on the business organization. Indian government auto policy focused at promoting an integrated‚ phased and particular conducive growth of the Indian automotive industry. It allowed automatic approval for foreign equity investment up to 100 per cent and there is no minimum. Political climate in a various countries producing and buying automobiles depends on policies on import‚ export
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