1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business……………………………………………………………………... Page 3 1.2 Nike Origin and Background…………………………………………………………... Page 3 1.3 Nike Popularity…………………………………………………………………………
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Market Environment for Li Ning •Li Ning is operating in local market‚ competing with International brands (viz. Adidas‚Nike) •More than 50% of active Chinese sport population is from Tier 2 & 3 cities •Market is poised for exponential growth in next 2 years (owing to Beijing Olympic 2008) •The household income for 70% of families of active sports teenagers (14-24 yrs) is less than RMB 4000. Li Ning is mainly operating in this segment. •60% of Active sports population is students : 45% University
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Unilever with brands like Dove‚ Axe‚ Sure‚ Lux * Cavinkare with brand like Spinz * Mc-N-Roe with brands like Wild Stone and Secret Temptation * Paras Pharma (now owned by Reckitt Beckinser) with brand Set Wet Zatak * Coty which has Adidas * Nike * Garnier * J.K.Helene Curtis (Raymond) which has Park Avenue * Godrej has deo with brand name Cinthol * Vini Healthcare with brand Fogg * Beirsdorf with brand Nivea These are all major brands
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[pic] English Language Centre Cover Sheet | |Draft | |X |Course Work Submission | ( Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment |Full Name (in pinyin) |Huang Zhu Chen | |English Name (optional) | |Mandy | |ID Number |1101928
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Throughout Nike’s “Find your greatness” commercial advertisement‚ Nike tried to set apart itself from Adidas by using nonprofessional athletes as professional athletes. They aimed to suggest that the idea of greatness and other achievements were not necessarily reserved for a chosen few but it is something we are all capable of. The target audience Nike is trying to reach are viewers of Adidas advertisements and this is confusing because Nike is challenging itself and the mpear under it where the
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like every time I turn on the television I see LeBron James in some Nike commercial‚ or Robert Griffin III in the latest Adidas commercial‚ or Ryan Howard smashing Subway sandwiches over the wall! Because it is some professional athlete promoting the product instead of un-famous civilians‚ does it make us as the consumers want to buy the newest Nike apparel‚ or the brand new Adidas cleats‚ or go to Subway and get this month’s 5-dollar foot long even more? I believe it does. The role athlete’s play
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Ethics and social responsibility can be seen as the moral obligation of advertisers not to violate our basic economic assumptions even when there is no legal obligation. (2570 words) Violating our basic economic assumptions happens in advertising everyday and consumers are well aware of it but it doesn’t mean they are not influenced by it. This essay focuses on the reasons why some companies have chosen to improve ethics and social responsibility to further improve its image as a reputable company
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Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
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much power over a supplier? Are there any benefits to consumers? Nike‚ Adidas and Puma are the examples of different brands that sell the same category of products. For instance‚ sport clothes‚ sport shoes‚ sport accessories and so on. They have been competing for a long time ago. Each brand had values that they promised. For instance‚ Nike‚ they promised to gives its customers more than just good athletic gear; Adidas promised performance‚ passion‚ integrity and diversity as their values; and
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Table of Contents Background 3 Indian Footwear Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director
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