SAP NetWeaver BI as Enterprise Data Warehouse Platform Jürgen Herzog Head of Competence Center Business Intelligence Global IT adidas Group juergen.herzog@adidas-group.com Tel.: +49 9132 84 4886 Mobile: +49 160 884 4886 1 AGENDA History Strategy Organization & Processes (IT and Business) Technical Architecture Business Performance Management (“From What & Where to Why”) 2 HISTORY … Local ERP and BI Systems per Country 2002 First SAP BW project‚ managed by consulting
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by giving them out to consumers to test out. As popularity grew‚ Plank created the name Under Armour and revenue began coming in. The company’s market share in the sports apparel industry is at 2.8%; about 4% lower than Nike and 2.5% lower than Adidas. There are roughly 25 brands that compete in this market that generates $60 billion in the US. Under Armour’s annual revenue growth from 2000-2005 rose at 127%‚ while the operating income grew at 124% during that same time. Under Armour has three
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Table of Contents Executive summary 1. Introduction ………………………………………………………………………………………3 2. Summary of the Current Situation………………………………………………….……4 2.1 Current financial Performance………………………………………………………….…5 3. External Analysis……………..…………………………………………………………………..7 3.1 Driving Force for Change……………….……………………………………………………7 3.2 Porters Five Forces Model……………………………………………………………………8 3.3 Key Success Factors………………………………………………………………………….11 3.4 Summary of External Analysis…………………………….…………………………………13
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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1. Introduction Founded by William Riley in 1906 as the New Balance Arch Company‚ in Belmont‚ MA‚ New Balance manufactured arch supports and orthopedic shoes. During the fifties and sixties‚ athletes turned to the company for customized running shoes due to New Balance’s unique expertise in handcrafting specialized footwear. Paul Kidd bought the company in 1956 and increased the shoe-making sector as demand grew. Production of running shoes soon became the company’s primary source of business. The
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received plenty of media coverage in recent years following revelations that western enterprises have been using child labour or very poorly paid sweat shop labour in developing nations (Hill‚ 2005). Multi million dollar sports companies such as Nike and Adidas were criticised for using sweat shop
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written on their tags‚ my Puma pair was "Made in China"‚ my Reebok pair was "Made in Korea"‚ and my Adidas pair had been "Made in Thailand". This aroused curiosity in me as most of these famous shoe brands have their headquarters situated in the United States but‚ are still made outside the country. Researching further‚ shockingly behind these amazing shoe companies (Nike‚ Puma‚ Reebok‚ Adidas) there is a horrible history and truth attached to their success. The harsh truth about our daily
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occurring‚ and selection of the carrier. It is frequently the largest single cost among logistics activities. In this case studies‚ Adidas delivering their product virtually every country in the world and the same time they look UPS to travel extra mile for reach customer. UPS is also providing on-time delivery to the customer which is good for Adidas. This because of Adidas keeps on producing a lot of new item in every month. And many retailers are implementing a just-in-time delivery cycle‚ requiring
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Company Perspectives: The Company ’s marketing strategy is targeted on the Converse All Star brand‚ which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand‚ which commands high consumer awareness generated by reason of its 95-year history. The company ’s consumer research has become an integral part of its product development‚ advertising campaigns and in-store point of purchase materials
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the growth rates of golf’s major equipment manufacturers compare? Have Callaway Golf Company and Taylor Made-adidas golf found growth easier to achieve in some product categories than others? 7. What recommendations would you make to Callaway Golf to improve the company’s competitive position in the industry and its financial and market performance? To Fortune Brands? To TaylorMade-adidas Golf? 8. in times of economic recession‚ what actions may be taken by government to alleviate the
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