------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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Organizational behavior- it is made out of two words “organization” and “behavior.” What is an organization? Organization as two or more individuals who are interacting with each other within a deliberately structured set up and working in an interdependent way to achieve some common objective/s. Organizations play a major role in pur lives. We possibly cannot think of a single moment in our lives when we are not depending on rganizations in some form or the other. Right from the public transport
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Case Incident 2 Do You need a speech coach? Speech coaching is a growing business. In a way‚ this is surprising. As noted earlier‚ more and more communication is electronic‚ seemingly making the quality of one’s speaking skills less important. Although electronic forms of communication clearly have grown exponentially‚ that doesn’t mean that oral communication no longer matters‚ especially for some jobs. Consider Michael Sipe‚ president of Private Equities‚ a small mergers and acquisitions firm
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IHRM Q.3 - Based on the in-class discussions‚ identify at least three HR functions/activities that have undergone significant changes in the past decades. How have these changes influenced the role and the job itself of the HR manager? Given the changing environments and requirements in many organizations‚ it is not surprising that the expectations of the Human Resources function are changing. Traditionally‚ HR has been responsible for transactional and administrative activities such as recruitment
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111 1991. Ten vears larcr‚ 1uühansa had bccomc ene of rhc mO)1 robust airlincs and 10p aviation groups in rhc wo rld. By 2002‚ l.ufthansa hall undcrgone J decade of fundamental change. After the turn.tround was initi ated‚ rhc Executive and Supervisor)’ Board‚ systemati cally maintained the change morncnturn. Lufthansa was transforrncd trom a statc owncd‚ monolithic‚ In 2003‚ whcn the Weber era ended ‚ Lufthanva \\d\ a prwately owncd‚ proflrable aviation
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The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie‚ a Dutch margarine company and British based Lever Brothers‚ a soap and detergent company. Over the next decades‚ Unilever continued acquiring companies and brands
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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giving priority to attract foreign investment‚ especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic market (wholesale‚ retail‚ flow of goods‚ etc.) has grown much more. And infrastructure in major cities‚ especially Ho Chi Minh City have been adequate investment‚ first on a par with other countries in the region. -Unilever Vietnam as the consumer goods market in this new‚ more "land" to business. -Economic growth of Vietnam is low possibility
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Unilever‚ the company. Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the English company dedicated to the manufacture of soaps‚ Lever Brothers. The Unilever business grew and new ventures were launched in Latin America. In April 2000 it bought both Ben & Jerry ’s and Slim Fast. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories. The company is said to promote sustainability
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