ORGANISATIONAL CHANGE AT UNILEVER Unilever is a very old multinational with worldwide operations in the detergent and food industries. For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the full range‚ of value creation activities‚ including manufacturing‚ marketing and R & D. The company had 17 autonomous national operations
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A Decade of Organizational Change at Unilever A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER 7 November 2012 • Originally founded in 1872‚ and incorporated in 1929‚ Unilever was facing a difficult time when upon their discovery that the organizational architechture and strategy they were employing was not benefiting the company. • The company was under a decentralized structure for generations. o Managers looking for a change o The decision was to go global • It was mid-1990
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A Decade of Organizational Change at Unilever Unilever is one of the world’s oldest multinational corporations with extensive product offerings in the food‚ detergent‚ and personal care businesses. It generates annual revenues in excess of $50 billion and a wide range of branded products in virtually every country. Detergents‚ which account for about 25 percent of corporate revenues‚ include well-known names such as Omo‚ which is sold in more than 50 countries. Personal care products‚ which account
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A Decade of Organizational Change at UNILEVER Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world ’s third-largest consumer goods company measured by 2011 revenues and the world ’s largest maker of ice cream. Unilever is a complex organization. Unilever has two holding companies: Unilever PLC‚ which has its registered office at Port Sunlight in Merseyside‚ United Kingdom and its head
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1 THE NEED FOR ORGANISATIONS TO CHANGE 3 1.2 AIM OF DISCUSSION 3 2 PREPARING AN ORGANISATION FOR CHANGE 4 2.1 THE CONCEPT OF CHANGE 4 2.2 THE USE OF CHANGE AGENTS 5 2.3 THE LEARNING ORGANISATION 5 2.4 DEVELOPING A CHANGE MODEL 6 2.5 PREPARING NISSAN SA FOR CHANGE USING KOTTER’S EIGHT STEP PLAN 6 2.5.1 Establish a sense of urgency 6 2.5.2 Form a powerful coalition to lead change 7 2.5.3 Create a vision for change 7 2.5.4 Communicate the vision 7
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successful business‚ change is essential. Changes can be made and come as a form replacement or modification‚ in order to achieve strategic fit for the business. Living in an age where the change of demands switches from one form to another within an instant‚ businesses have to well-informed and keep up with the ever-changing market in order to maintain its survival. In this case study of Courthouse Hotel‚ detailed analysis will be provided‚ covering various areas of change‚ in regards to different
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Key Concepts | Key notions/ ideas/ points | Comments | InertiaWhy is it difficult to change? | To understand why there is organisational inertia and why it is difficult to change‚ it is necessary to first identify them so that they can be individually addressed. This can be done by categorising the inertias identified into ‘socio-technical’‚ ‘cultural’‚ ‘political’ and ‘economical’ with the ‘today’ and ‘tomorrow’ scenarios mapped out for each category. (refer to Appendix A for notes on the various
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CHANGE MANAGEMENt REFERENCES: Organizational Behavior -Stephen P.Robbins Organizational Behavior -Shashi k. Gupta Rosy Joshi www.google.com www.wikipedia.com CHANGE MANAGEMENT =>what is organizational change? >What Is the Meaning of Organizational Change? Organizational change is about reviewing and modifying management structures
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What Is Organizational Change? Organizational change is the term used to describe the transformation process that a company goes through in response to a strategic reorientation‚ restructure‚ change in management‚ merger or acquisition or the development of new goals and objectives for the company. The realignment of resources and the redeployment of capital can bring many challenges during the transformation process and organizational change management seeks to address this by adopting best practice
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author of this report is an organization development professional (O.D. professionals) who use the behavioral science to maximize the productivity of the company as well as diagnosing problems within the company. O.D. professional is also good at ‘change management’ by helping the company to minimize the risk and resistance when processing large scale transitions. 1.2 Aim and Scope In order to be survive and developed in the market economy‚ companies and organizations must be hardly compete with
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