Swot Analysis Of Cadbury Company
SWOT analysis of Cadbury Company
Donna Guillory
Siena Heights University
MGT 302-OG, Winter 2015
Case analysis study on the Cadbury case, an ethical company struggles to insure the integrity of its supply chain
Section one
Chocolate has been considered to be an affordable luxury as it has been associated with celebrations and romance as from the past. In the years 2001 and 2002, it was noted that the cocoa production in Cote d’Ivoire was associated with child slave labor and this brought in concerns to all the chocolate companies, its consumers as well as the governments (Candy, 2015). It was then that the House of Representatives in the US passed a legislation which mandated that the FDA to create some standards that permitted the companies that could prove that their chocolate that was being produced was not associated with forced labor to have labels to their chocolates stating “Slave-labor free.”
The allegation of child slave trade in Cote d’Ivoire in the Cocoa farm impacted the Cadbury Company. Despite the fact that the company sourced its cocoa from Ghana, its association with slavery had challenges to the company. This was mainly because all the consumers in the UK associated all chocolate with that of Cadbury (Henry, 2008). In addition, Cadbury Company’s culture had been rooted in its religious traditions as much attention was being paid on the welfare of its workers as well as its sourcing practices. In the past, the company had stopped acquiring from a source that depended on slave labor (Candy, 2015). This was back in 1908. The deadline of implementing the protocols was in 2005 but the chocolate industry requested for two more years. This was because such protocols seemed unrealistic. In 2008, there was a confrontation between the industry and the government officials thus affecting the company that had improved its supply chain in a serious problem.
Section two: surface cause
Some of the central issues facing is the slavery practices that
Donna Guillory
Siena Heights University
MGT 302-OG, Winter 2015
Case analysis study on the Cadbury case, an ethical company struggles to insure the integrity of its supply chain
Section one
Chocolate has been considered to be an affordable luxury as it has been associated with celebrations and romance as from the past. In the years 2001 and 2002, it was noted that the cocoa production in Cote d’Ivoire was associated with child slave labor and this brought in concerns to all the chocolate companies, its consumers as well as the governments (Candy, 2015). It was then that the House of Representatives in the US passed a legislation which mandated that the FDA to create some standards that permitted the companies that could prove that their chocolate that was being produced was not associated with forced labor to have labels to their chocolates stating “Slave-labor free.”
The allegation of child slave trade in Cote d’Ivoire in the Cocoa farm impacted the Cadbury Company. Despite the fact that the company sourced its cocoa from Ghana, its association with slavery had challenges to the company. This was mainly because all the consumers in the UK associated all chocolate with that of Cadbury (Henry, 2008). In addition, Cadbury Company’s culture had been rooted in its religious traditions as much attention was being paid on the welfare of its workers as well as its sourcing practices. In the past, the company had stopped acquiring from a source that depended on slave labor (Candy, 2015). This was back in 1908. The deadline of implementing the protocols was in 2005 but the chocolate industry requested for two more years. This was because such protocols seemed unrealistic. In 2008, there was a confrontation between the industry and the government officials thus affecting the company that had improved its supply chain in a serious problem.
Section two: surface cause
Some of the central issues facing is the slavery practices that
References: Candy, T. (2015). SWOT analysis of Cadbury PLC | Business Teacher. Businessteacher.org.uk. Retrieved 22 March 2015. Henry, A. (2008). Understanding strategic management. Oxford: Oxford University Press. Kurtz, D. L. (2013). Contemporary marketing: David L. Kurtz. Mason, Ohio: South-Western Cengage Learning.