SWOT ANALYSIS FOR ARSENAL HOLDING PLC
SWOT ANALYSIS FOR ARSENAL HOLDING PLC
INTRODUCTION
This composition is a SWOT analysis of the company Arsenal Holding PLC; whose main product is the Famous English football club ARSENAL FC which is based in Holloway, London and is one of the most successful clubs in English football with thirteen first division titles and ten FA cups and also a record of the longest uninterrupted period in the English top flight.( Wikipedia)
What is SWOT?
SWOT represents the output of a marketing audit analysis and is essentially the analysis of the environmental factors and the internal appraisal part of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SWOT factors together with an evaluation of its implications is a key part of objective marketing planning.(G.Lanchester and L. Massingham (1996)
It is also important to note that SWOT ANALYSIS should be ranked in other to emphasis the importance of each point.
The company
Arsenal holding plc is the parent company of Arsenal FC and operates as a non-quoted public limited company a variation from other clubs. Only 62,217 Arsenal shares have been issued and they aren’t traded on any public exchange apart from rather infrequently on Plus market ;a specialist market.A single share in Arsenal had a mid share price of £10,250,which set the companies capitalisation value at approximately £637.74m.(wikipedia).
Its Business
Most of its business activities evolve around the Arsenal FC brand which is globally known as a top football club which performs consistently at the highest level in England and Europe. Football being an internationally accepted sport with Europe being the center piece of this affection, it has been suggested that the English Premiership is arguably the most colourful and entertaining League in the world with a viewer following that could be estimated into hundreds of millions weekly and Arsenal would also arguably be elected as its most entertaining team
INTRODUCTION
This composition is a SWOT analysis of the company Arsenal Holding PLC; whose main product is the Famous English football club ARSENAL FC which is based in Holloway, London and is one of the most successful clubs in English football with thirteen first division titles and ten FA cups and also a record of the longest uninterrupted period in the English top flight.( Wikipedia)
What is SWOT?
SWOT represents the output of a marketing audit analysis and is essentially the analysis of the environmental factors and the internal appraisal part of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SWOT factors together with an evaluation of its implications is a key part of objective marketing planning.(G.Lanchester and L. Massingham (1996)
It is also important to note that SWOT ANALYSIS should be ranked in other to emphasis the importance of each point.
The company
Arsenal holding plc is the parent company of Arsenal FC and operates as a non-quoted public limited company a variation from other clubs. Only 62,217 Arsenal shares have been issued and they aren’t traded on any public exchange apart from rather infrequently on Plus market ;a specialist market.A single share in Arsenal had a mid share price of £10,250,which set the companies capitalisation value at approximately £637.74m.(wikipedia).
Its Business
Most of its business activities evolve around the Arsenal FC brand which is globally known as a top football club which performs consistently at the highest level in England and Europe. Football being an internationally accepted sport with Europe being the center piece of this affection, it has been suggested that the English Premiership is arguably the most colourful and entertaining League in the world with a viewer following that could be estimated into hundreds of millions weekly and Arsenal would also arguably be elected as its most entertaining team