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PROPOSED TITLE:
THE BUSINESS PLACEMENT STUDENT: A DYING BREED? A CASE STUDY AT xxxxxxxxxxxxxxxxxxxxxxxxx UNIVERSITY

TITLE
The Business Placement Student: A Dying Breed? A Case Study xxxxxxxxxxxxxxxx University

INTRODUCTION
Work-based learning at higher education level has long been a feature of UK higher education; for example, in the 1950s, the National Council for Technological Awards advocated that undergraduate programmes in engineering and technology should incorporate planned periods of industrial placement. The emphasis on vocationalism in the Robbins Report (Robbins, 1963) led to the development of polytechnics in the 1960s and in subsequent years work-based placements have been introduced into a wide variety of undergraduate programmes. The most common of these is the 12 month work placement undertaken between level 5 and level 6 of an undergraduate programme. This is commonly referred to as a “sandwich year”. It is this type of work placement that is undertaken by students on the BA Business undergraduate portfolio at xxxxxxxxx University. This encompasses students on the BA Business Studies, BA Business and Finance, BA Accounting and other named awards.
Proponents of such sandwich degree programmes argue that a variety of benefits can accrue from the student’s placement year (Richardson and Blakeney, 1998; Glen, 2006). These benefits may vest themselves in either the student or the employer’s organisation. For instance a student returning from a placement year is often felt to have a more mature outlook to work and also a better perspective of their course and how academic theories relate to the business world (Richardson and Blakeney, 1998). Also it has been argued that a students reflective ability and ability of analytical and critical thinking is improved by a years work placement (Lucas and Tan, 2007). Work experience, in addition, can enhance a range of personal attributes such as time-management, self-confidence and adaptability. It



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