INDEX
1. INTRODUCTION 3
2. THE HISTORY OF CAPE UNION MART 3
3. DETERMINANTS OF THE STRATEGY 3
4. THE PRODUCT RANGE 3
5. STRATEGIC CHOICES 3
6. THE CAPE UNION MART CONC...
Table of contents
EXECUTIVE SUMMARY 1
1 OVERVIEW OF THE COMPANY 2
1.1 INTRODUCTION 2
1.2 THE MISSION STATEMENT 2
1.3 MARKETING GOALS AND OBJECTIVES 2
1.4 CURR...
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