Description:
Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent h...
1. What is the value proposition to the consumers and plumbers?
Ans:
To Plumbers
• Very easy to install – “push-fit-connect- you’re done”
• More profitable...
Preparation Questions:
1. What is the Quartz value proposition to plumbers? To Consumers?
To plumbers:
a. Very easy to install - 'push-fit-connect-you're done'...
Aqualisa Quartz
What is the Quartz value proposition to Plumbers and to the Consumers?
The value proposition to the plumbers is the relative ease of installation that redu...
Problem: Aqualisa has invested 5.8 million to develop a breakthrough product, the Quartz shower that positions itself superiorly in terms of quality, technology, design and...
The Problem:
Why Aqualisa Quartz was not selling even with high quality, strong functions, innovatory technology and is easy to install, use and design? This means, they hav...
Rawlinson should begin a €3-4 million ad campaign targeting consumers that are purchasing new showers in order to increase the amount of Aqualisa Quartz showers sold and bre...
1a) Customers
Shower buyers fall in three pricing segments: premium, standard and value. First, premium segment is conducted of people who mainly shop in showrooms. Their foc...
Problem Statement
Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in ter...
YOUNGME MOON
Aqualisa Quartz:
Simply a Better Shower
By:
Marjan Hozjan
Ljubljana, February 2007
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1. Conduct a...
Marketing Case Study II: Aqualisa Quartz
Introduction and Problem Statement
Aqualisa, a premium British shower manufacturer, is experiencing teething problems with its new l...
WHY ADVERTISE?
The Aqualisa Quartz is a breakthrough product in shower technology that everyone wants, but that is not selling.
WHO ARE WE TALKING TO?
The consumer. In pa...
Aqualisa, founded in 1977, make specialist shower systems. Customer research carried out in 1999 indicated their products could benefit from considerable improvements. There w...