"The Body Shop" Kisah Sukses Bisnis dengan Corporate Social Respnsibility A. Pendahuluan Corporate Social Responsibility (CSR) dapat dipandang sebagai aset strategis
known organizations. Source: www.ethicalconsumer.org visited on o6/24/2007 The Body shop was regarded by many as one of the pioneers of modern corporate social responsibility
a PLC operating on a worldwide scale. We chose to carry out this project on The Body Shop as it has a very interesting background; it was founded as a natural soap
taxation or regulations. By taking substantive voluntary steps, they can persuade governments and the wider public that they are taking issues such as health and
twenty years. On further investigation they found that firms that demonstrated a high level of corporate social performance (CSP) tends to lead to an increase in
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