marketing text appears to be complete without the inclusion of the Boston Consulting Group (BCG) growth-share matrix. When used effectively, this model provides guidance
and Sai Gon? Their products are sold in the market. III. 2. Product Situation: According to BCG growth share matrix, Ipod Nano is in Star because they have high growth
(BCG) Matrix Relative Market Share High 1.0 Medium .50 Low 0.0 High +20 Stars Question Marks Industry Sales Growth Rate Medium 0 Cash Cows Dogs Low -20 Question Marks
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