and technological forces that have simply evolved over centuries to their present form. The model of globalisation has been interpreted into several forms, namely
Indeed, as we can suppose a multilocal strategy differs from a global strategy. The same author, Yip, defines a multilocal strategy treating "competition in each
with the international environment changes, so do the cultural patterns. Hu (1996) finds that globalisation brings a borderless world dominated by stateless corporations
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