... References Bitner, J and Booms, B (1981) “Marketing strategies and organisational
structures for service firms” (retrieved from: http://www.value based ...
... 4, 1988.Shamoon Malik 1. ^ Bitner, J. en Booms, B. "Marketing strategies and
organizational structures for service firms", in Donnelly, J. en George, W. (1981 ...
... Bitner, J. and Booms, B. (1981) Marketing strategies and organizational structures
for service firms, in Donnelly, J. and George, W. Marketing, American ...
... Fisk, Grove and John (2000) agreed that “According to Booms and Bitner ... No. 1,
pp.15,17,56, 112,122,144,149,170,200 5) Zeithaml, A; Bitner, J; Gremler, D; (2006 ...
... Reynolds, KE and Lee, J. (1996), ``Customer-sales associate retail relationships'',
Journal of Retailing, Vol. 72 No. 3, pp. 223-47. Bitner, MJ, Booms, BH and ...
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... pp 2-7 4. Booms, BH and Bitner, MJ (1981) , Marketing strategies and organizational
structures for service firms, in Marketing of Services, J. Donnelly and W ...
... Bitner, MJ, Booms, BH and Tetreault, MS (1990), "The ... 83-92 Williams, C. and Buswell,
J. (2003) Service ... Zeithaml, VA & Bitner, MJ (2003), Services Marketing ...
... Booms, B. and M. Bitner (1981) Marketing strategy and organisation structure for
service firms. In J. Donnelly and W. George (eds), Marketing of Services ...