_ 18 3.2.5. Limitations of the Marketing Mix Framework_ 18 3.3. Standardization versus adaptation_ 19 4. PRESENTATION OF THE FIRM STUDIED_ 19 4.1. IKEA concepts
DIFFUSION MODELS 14 4.2 CONJOINT ANALYSIS 15 5 CONCEPTUAL MARKETING FRAMEWORKS 18 5.1 THE FOUR P'S OF THE MARKETING MIX 18 5.2 MARKET-ORIENTED STRATEGIC PLANNING
to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and
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