I. Introduction Brazil is almost as famous for its inequality as for its soccer. According toFacing Up to Inequality in Latin America‚ the IDB (1998) ranked both Brazil’s total Gini coefficient1 (0.60) and its urban-only Gini coefficient (0.57) as the highest in the region. Its ratio of per-capita urban to per-capita rural household incomes (3.0) was also the highest in Latin America. The World Bank’s point estimates for Gini coefficients‚ listed in Attacking Poverty (WDR 2001) for as many countries
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Poverty in Brazil “Poverty is general scarcity or the state of one who lacks a certain amount of material possessions or money. It is a multifaceted concept including social‚ economic‚ and political elements‚” (Poverty). One country that demonstrates these struggles is Brazil in South America. Fortunately‚ poverty in Brazil has been halved in the last two decades. Twenty-eight million people were upheaved from extreme poverty and thirty-six million were brought into the middle class‚ all by the hands
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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Select a country and analyze its macro economy in depth the 16/01/2013 The country of choice is Brazil for the following reasons: it is a booming economy‚ which provides some stark contrast with the stagnation and ever-mentioned phrase ‘double-dip recession’ which now commonly used in the West. Macroeconomics is concerned with the study of aggregate economy‚ which embodies all nationally relevant economic indicators. The common indicators are the unemployment rate‚ the rate of inflation‚ the
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In her 2014 book Brazil in Twenty-First Century Popular Media‚ Gabriela Antunes describes a nation of colorful complexity. She explores many international perspectives of Brazil as well as their impact on foreign media. Although Antunes’ argument fails to address native opinions‚ it does create an open forum for a discussion about stereotypes. With her analysis of cinematic and historical evidence‚ Antunes insightfully uses the 2011 film Rio to explain how stereotypes in media frequently misrepresent
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mainstreaming in food security in Brazil‚
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is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing the market and doing a successful
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people who cannot get jobs and on the other side are the ones who fear losing their jobs. The consequences of unemployment for the individual are associated with factors such as the duration of unemployment‚ and also the age of the unemployed. In Brazil‚ the legal age to begin working in the labor market was raised from 14 to 16 years of age a few years ago. This change relates to unemployment’s problems and the issues associated with it. Companies tried to replace workers with adolescents and young
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The living environment in Brazil and Canada have drastically evolved since the 1900’s. However‚ the HIV/Aids virus is still current in both societies. The research conducted by Carlos F. Ca´ceres (2002) explores the different backgrounds and societies of the gay population in Brazil. It concluded that high social status gay men only interacted with other gay men in contrast to those in the middle and low class who interact with men of both homosexual and heterosexual preferences. This‚ therefore
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teaching note. Two PowerPoint presentations (in PDF format) ’504-009-9A’ and ’504-009-9B’ are available to accompany the teaching note. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East . Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market. We will explain
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