ERP Planning (course code : ERP 562) Introduction This course provides a overview of Enterprise Resource Planning Systems‚ Business process reengineering and their impact on organizations. SAP is introduced to illustrate the concepts‚ fundamentals‚ framework‚ general information technology context‚ the technological infrastructure‚ and integration of business enterprise-wide applications. Objectives: This module provides a broad understanding of the functionality and capabilities of
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• Product Philosophy • Sales Philosophy • Marketing Philosophy • Creating Customer Value Readings: • Chapter 1 and 5 in Marketing Management • Marketing Myopia (HBR R0407L‚ by Theodore Levitt) Week 3 Connecting with Customers • Customer Satisfaction and Loyalty • Analyzing the Market Case: • Bora in China (developed by Yiping Song) Readings:
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Lane Keller Recommended Articles: 1. What are brands good for? By Niraj Dawar‚ MIT Sloan Management Review‚ October 1‚ 2004‚ 9 pages. 2. Branding in the digital age by David Edelman‚ HBR‚ December 1‚ 2010‚ 9 pages. 3. The one thing you must get right when building a brand by Patrick Barwise‚ Sean Meehan‚ HBR‚ December 1‚ 2010‚ 6 pages. 3 BRAND IDENTITY & BRAND PERSONALITY Essential Reading Chapter 3 of Building Strong Brands by David Aaker Chapter 4 of Building Strong Brands by David
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t 9/2/2556 For g et the Pr oduct Life Cycle Concept! - Har var d Business Review Harvard Bus ines s Publis hing: For Educators | For Corporate Buyers | Vis it Harvard Bus ines s School January 1976 Forget the Product Life Cycle Concept! by Narim an K. Dhalla and Sonia Yus peh Comments (0) Suppos e a brand is ac c eptable to c ons umers but has a few bad y ears bec aus e of other fac tors —for ins tanc e‚ poor advertis ing‚ delis ting by a major c hain‚ or entry of a “me-too” c
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1. Market development strategy involves A. increasing the sale of present products to present customers. B. finding new customers for its present products. C. targeting present customers for the newly developed products. D. leading an organization into entirely new and unrelated businesses. 2. Product development strategy A. involves seeking new products for customers not currently being served. B. offers product-line extensions of existing products to present customers. C. is merely getting
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STEPHEN M. ROSS SCHOOL OF BUSINESS WINTER 2007 M609: Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding
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The first is mutual respect. The mentor must be respected by the protégé for their knowledge and accomplishments. In turn‚ the mentor must respect the protégé’s desire to learn (HBR‚ 2004). The reputation that the protégé has within the company can also influence this level of trust. In any pairing there must be a logical fit. The mentor must have knowledge and insights that the protégé seeks. These skills might include learning
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Cottle-Taylor has three product categories in order to reach their three market segments: 1) Low-End Manual‚ 2) Mid-Range Manual‚ and 3) Battery-Operated. The manual toothbrush designs include “a variety of colors; all styles included rubber grips” (HBR 6). In the Low-End category Cottle-Taylor produced 5 different products with varying characteristics ranging from soft bristles‚ to flexible necks for minimal gum irritation‚ to kid sized brushes. This category contains a basic toothbrush with no
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Cultural Intelligence Article 1. Define cultural intelligence. What are the three sources of cultural intelligence? Cultural Intelligence is a person´s ability to somehow understand non-verbal communication in a foreign setting just as locals would do. It is also capability to adopt and use these gestures. People who tend to be more detached from their naturel setting are more likely to easily adopt the foreign body language. The three sources of cultural intelligence are following: Head – cognitive
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Acrobat - Vista rápida de PCP de Souza Chimenti - Artículos relacionados Sony PlayStation 3: Game Over? Harvard Business School Case 9-508-076 . Rochet‚ J.-C.‚ & Tirole‚ J. (2003). Platform Competition in Two-Sided Markets. HBR CASE STUDIES - Find PDF Books findpdf.net/.../hbr-case-studies-Sony-PlayStation... - Traducir esta página
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