Self-Employment with the help of Integrated Rural Development Programme (IRDP) Introduction The Integrated Rural Development Programme (IRDP) aims at providing self-employment to the rural poor through acquisition of productive assets or appropriate skills that would generate additional income on a sustained basis to enable them to cross the poverty line. Assistance is provided in the form of subsidy and bank credit. The target group consists largely of small
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
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RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
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The rural road is defined as connecting public roads from village to the main road‚ where it will lead them market and access to other economic and social development facilities‚ which are not national and urban roads. Likewise‚ rural roads are communication routes with very low volume of traffic‚ generally 500 vehicles per day‚ whose major function is to provide access to farms and farmland (Gallegoa‚ Moyab‚ Garcıa‚ & Ayugac‚ 2008). Low volume rural roads are developed and maintained by local agencies
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Nursing Care in Rural Communities Holly J. Copher Angelo State University Population Focused Community Health Nursing Nursing Care in Rural CommunitiesLiving in a rural community can present challenges for residents in receiving adequate health care. Many believe that rural communities present less health risks than urban communities. In actuality‚ they each have their own unique health problems and risks. In rural areas‚ the elderly population is at risk for not obtaining sufficient healthcare
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CONTRIBUTION OF ICT IN RURAL SECTOR: Various initiatives in the recent past portrayed the significant role that the I.C.T plays in the realm of rural development. Several projects have reduced the costs‚ and it also has increased transparency. A large number of rural e-Governance applications‚ developed as pilot projects were aimed at offering easy access to citizen services and improved processing of government to citizen transactions. This paper presents a brief review of the innovative
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Ben Nelson English 1000 10-30-12 Rural Masculinity Since the beginning of time boys have looked up to men as their role models. The men these boys look up to have shown the masculine qualities that are needed to encompass the guy code. Many Americans like the qualities that make up the rural masculinity or a “country boy”. These country boys encompass many good qualities that make them popular. The stereotypical country boy is white 10-60‚ and usually is in the lower-middle class (blue
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modern facilities‚ some people prefer living in urban rather than in rural areas. However some debate that people will harm their health when live in big city. No one is wrong and everything has its own reason. I will discuss this controversy as the following paragraphs. As I have mentioned‚ big city attracts people for its modernization including health care system‚ entertainment‚ transportation and finally economy while rural city usually lacks of those things. Firstly‚ central hospitals are equipped
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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