BUAD 880
Rohm and Haas Case Study
1. Purpose of the Report:
Joan Macey, the Rohm and Haas market manager for Metalworking Fluid Biocides, was reviewing the marketing approa...
Leadership Essay
From the Harvard Business School case revised May 25, 1993, Rohm and Haas was a leader in chemical technology. One of its four main business segments wa...
Company
About Rohm and Haas: Rohm and Haas, founded in 1909, is a Philadelphia-based specialty chemicals company with $8.2 billion in revenues. The company prov...
is currently the market leader in metalworking fluid biocides for large scale centralized systems. To expand the company’s domain expertise to the smaller indiv...
Rohn and Haas
Customer
Machinist segmented by networking fluid system
Central Systems
Segmented by metal
Ferrous
Large to small scale
Market $12-16M (78% total)...
Monday, October 30: Rohm and Haas (A)
1. What is Kathon MWX really worth to users? What is the economic value of the product to users? Or IN other words, how much money net...
Rohm & Haas
Guideline Questions
1. What is Kathon MWX really worth to users?
1. Why isn’t MWX selling?
1. How is the purchase decision made?
1. How is MWX use...
Sessions 21 & 22—Distribution Decisions and Course Review
Friday, August 6
Case: Rohm and Haas (A): New Product Marketing Strategy
In May 1984, Joan Macey, marketing mana...