INTRODUCTION
In today’s fast-paced and increasingly competitive market, the bottom line of a firm’s
marketing strategies and tactics is to make profits and contribute to...
Abstract:
This academic paper describes and analyses the term Relationship Marketing' and Quality of Service' delivered to the customers in a hotel business. The New Year...
Abstract:
Bazargan Kala Co., which is an importer and distributor of agro-chemicals has received some complaints from a few of it’s customers who are dissatisfied from th...
The impact of customer relationship management on the financial performance of an organization
1
Chapter 1-Introduction
The impact of customer relationship management on th...