century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe! Dr.Ramesh Tainwala; President Samsonite Greater Asia‚ which includes Asia‚ Australia‚ Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand. Anusha Dandekar‚ dressed in a business attire emceed the evening and emphasised Samsonite’s unique blend of style and substance. As a luggage maker
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SECTORAL ANALYSIS: LUGGAGE INDUSTRY IN INDIA Contents Luggage Market – Overview ......................................................................................................................... 3 Drivers: ...................................................................................................................................................... 3 Challenges: ........................................................................................................................
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SAMSONITE CORPORATION SURGERY1 Company History: Samsonite Group is one of the world’s largest and most recognized designers and distributors in the luggage industry. The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. Samsonite is the leading manufacturer of luggage in the world and the top seller of luggage in the United States‚ Europe‚ and Japan. Samsonite offers a full line of luggage‚ including soft side and
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Strategic Media Analysis News: Samsonite to buy High Sierra assets for $110 million Source: Bloomberg / Dated: 2012-07-17 This summary is about an acquisition activity conducted by the Samsonite International S.A. to High Sierra Sport Company for US$110 million on 18-July-2012. The two company’s background and the luggage industry and market trend will be stressed. Also‚ the purpose‚ strategy and the benefit of the acquisition and recommendation will be discussed in both theoretically and practically
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“An Analysis of the Product‚ Place‚ Price & Promotion Strategies of VIP‚ Samsonite & Safari in India during 2006-07 and Recommendations thereof” ICFAI Business School Bangalore Group 5 Date: 18th December 2007 “The report is submitted as partial fulfillment of the requirement of MBA Program of ICFAI Business School” ACKNOWLEDGEMENT It has been a great pleasure for us to work on the project that was given to us. The topic that was given to us was ‘Analysis of Travel
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- Roll No 13051 Prashant More Monireh Ahmadifaraz Sanjiv Jain Industry: Indian Luggage Industry Brand Name: Absolute Regal Company Name: VIP Industries Limited. Background: The Business Environment (1970-2007): The Indian luggage market is an Rs 1200 Cr industry. The Indian luggage market mainly consisted of soft luggage and molded luggage. In the early days‚ there were selected players in organized sector and many players mainly in unorganized sector
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AIM: To find out the communication mix and promotional tools used by the Samsonite to popularize its product trekking bags and to suggest promotional ideas to make its advertisement and promotion better. OBJECTIVE: Marketing communication tools are the means by which firm attempt to inform‚ persuade and remind consumers‚ directly or indirectly‚ about the product and brand they sell. In sense‚ they represent the voice of the company. Marketing communication mix consist of eight major modes of communication
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3.Backpacking What is backpacking? A backpacker is a person that travels with everything he/she needs in one backpack and most of the time walks to discover the environment while doing all sorts of activities. They spend nights in backpackers hostels where they share rooms with 4-6 other people. There is one kitchen that is shared by all the guests. Four reasons why tourists backpack: · Backpacking is a low cost travel. Backpackers often travel to a lot of places and they budget their
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Paul Solomon GEB 3376 June 1‚ 2015 Case Study – Luggage Concierge 1. What reason to market globally (as noted in the chapter) does the Luggage Concierge and UPS alliance serve? Explain There are many reasons for the Luggage Concierge and UPS alliance to market globally‚ but the primary reason is to bring in more revenue. Global marketing benefits both companies because there are many individuals who lost their luggage on planes and trains so they prefer to ship it instead. This alliance serves
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The Case Report of “Hartmann Luggage” With the analysis we did in class‚ we made the suggestion of not doing the next promotion. The first thing I did after class was adjusting our model in class from three months moving average to a five months moving average‚ with data from previous two months‚ current month‚ and two months after. With this adjustment‚ the incremental increased a little‚ but still‚ I think it’s not attractive enough when taken other factors‚ such as cannibalization
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