Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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Mattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA‚ their forced recall of certain toys that were manufactured overseas‚ and the increasing
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outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
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MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
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‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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CASE STUDY: “Consumer Rights and Product Safety: Mattel” Who: Mattel‚ Early Light Industrial Co.‚ Hong Li Da‚ Lee Der‚ United States‚ European Union‚ China When: August-November 2007 Where: Honk Kong‚ China‚ United States‚ United Kingdom What: In 2007‚ a number of recalls affected Chinese products as diverse as toothpaste to pet food to toys. In the toy industry‚ companies such as R2 Corporation and Mattel‚ the largest toy-maker in the world‚ responded to safety concerns by recalling over
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Mattel Stephanie Amabile BUS 521 Mattel is the world’s #1 toy maker with more than 30‚000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie‚ Fisher-Price toys‚ Hot Wheels and Matchbox Cars‚ American Girl dolls books‚ and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the
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Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Mattel - Code of Conduct: At Mattel‚ playing fair is one of our core values and the cornerstone of our ethical compliance program. We know that how we achieve success is just as important as the success itself‚ and this recognition underscores our commitment to conduct our business with the highest level of integrity. In business‚ we may not always be able to choose the challenges we face‚ the problems we must solve‚ the obstacles we must overcome and the opportunities we may embrace‚
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