The psycholinguistics of metaphor Glucksberg’s article was about how humans could understand metaphors. To determine how humans are capable of comprehending metaphors‚ Glucksberg draws a comparison between metaphorical and literal phrases to find their similarities and discover any distinct differences in their processing. To do this‚ he examines two hypothesized ways of processing metaphors and uses the evidence in his arsenal to find the most accurate hypothesis. To understand how the
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2. SEMIOTICS vs. PRODUCT SEMANTICS In order to understand how to apply all the artistic devices‚ designers should learn some rules‚ which will help them to easily see and understand the social needs. This is a special study of design from the linguistic viewpoint and it is called product semantics. Let us say some words about semiotics. In order to understand the means of communication in design‚ one should examine the underlying values and concepts in design theory. When semiotics is applied
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A metaphor is a figure of speech that describes a subject by asserting that it is‚ on some point of comparison‚ the same as another otherwise unrelated object. Metaphor is a type of analogy and is closely related to other rhetorical figures of speech that achieve their effects via association‚ comparison or resemblance including allegory‚ hyperbole‚ and simile. In simpler terms‚ a metaphor compares two objects or things without using the words "like" or "as". One of the most prominent examples
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On the cover of More! the character again embodies the self for the reader. She represents the more! "ethos of youthful‚ cheeky impertinence" (in Curran 1996: 189) Her red‚ low-cut dress suggests that she is sassy; a vixen that has sexual needs and is not afraid to fulfil them. Again‚ the clear skin and perfect features encourage the reader to believe that there is an inner-beauty within everyone that will shine through. However‚ the More! model does not appear as innocent as the 19 model. Her hair
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These images carry with them social meanings and myths. “Semiotics‚ or semiology‚ is the study of signs‚ symbols‚ and signification. It is the study of how meaning is created‚ not what it is.” (Semiotic terminology 2001‚ p.1) Through analysing the image semiology allows a cultural researcher to investigate the hidden social myths within texts and discover their shared meanings. This essay explains some of the terminology used in semiotics and the ideologies behind this image. The essay demonstrates
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Semiotics of Music: Analysis of White Room by Cream Introduction In western today‚ there are two major types of music that prevail. On the one hand‚ there is classical music‚ choir music generally performed by solo artists. On the other hand‚ there is popular music or rock music performed by rock groups. This article provides a detailed semiotic analysis of “white room” by Cream in the 1968. The period‚ after the 1940-1950 eras‚ was when rock’ n roll began to take shape (Anthony Gribin &
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Key Image Terms 1. simile- compares two dissimilar objects using like or as. Example #1: N. Scott Momaday describes shadows from clouds "that move upon the grain like water." Commentary: This simile shows vs. tells. It helps me to picture what the shadows looked like. They weren’t stationary‚ they were moving very fluid over a field of grain. By comparing the shadows to water‚ Momaday paints a picture of something being intangible to something that is tangible. I didn’t directly see the shadows
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Literary Semiotics Quite often the terms semiotics and semiology are equal‚ so that often instead semiotics use semiology and vice versa. Ferdinand de Saussure speaks of the sign and the first makes the distinction between semiotics and semiology. Semiotics is the general theory of signs. Semiology study the functioning of the sign in the social practice. Today avoids this distinction and semiotics equate with semiology‚ ie‚ they are synonyms. GENERAL Semiotics: The sign does not exist only
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Gurminder Kambo – 090258100 CS 235 Naveen Joshi March 8‚ 2012 Semiotic Analysis Assignment In modern western society‚ advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday‚ which become a part of our everyday lives. Culture determines the taste of consumers‚ advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling us how to feel‚ what to like and what
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Structuralism and Semiotics What is Structuralism? Structuralism is the name that is given to a wide range of discourses that study underlying structures of signification. Signification occurs wherever there is a meaningful event or in the practise of some meaningful action. Hence the phrase‚ "signifying practices." A meaningful event might include any of following: writing or reading a text; getting married; having a discussion over a cup of coffee; a battle. Most (if not all) meaningful events
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