TABLE OF CONTENTS
Title Page
• Introduction to Retailing………………………………………………………………… 3
• Retail Store FormatsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â...
Marketing Management, Millenium Edition
Philip Kotler
Custom Edition for University of Phoenix
Excerpts taken from: A Framework for Marketing Management, by Philip Kot...