ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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|Public (AG‚ FWB: ADS) | |Founded |1924 (registered in 1949)[1] | |Founder(s) |Adolf Dassler | |Headquarters |Herzogenaurach‚ Germany | |Key people |Herbert Hainer (CEO)‚ Erich Stamminger (CEO‚ Adidas | | |Brand)‚ Igor Landau (Chairman of supervisory board) | | |(2009-)
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Table of Contents Introduction The company was named after its founder‚ Adolf (Adi) Dassler‚ in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach‚ near Nuremberg‚ with the help of his brother‚
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and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is located in Herzogenaurach‚ Germany while Nike’s headquarters is located in Beaverton‚ Oregon. Adidas was first founded in the year 1948 and Nike was first founded in 1964. These two companies are well known both here in America as well as in Europe. Although both companies
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Analysis of the Financial Statements of Adidas AG -‐ For the Year Ended Dec 31‚ 2012 -‐ Course Group Handed in: 2013/12/19 Financial Accounting I Professor Rose aaa bbb ccc ddd
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leading manufacturers of athletic shoes‚ sportswear as accessories in the world. Its product like soccer shoes and uses sponsorship for its marketing strategy. In 1924‚ the company was founded by Gebruder Dassler Schuhfabrik. This company located in Herzogenaurach‚ Germany‚ the product become successful because of Jesses Owen‚ who won gold medals at 1963 in Berlin Olympic Games (Kaufmann 2005‚ p.c-411). In 1960‚ the company introduces their innovation for soccer shoes by using the process of vulcanization
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leading Sport lifestyle companies. As an organisation it designs and produces sports equipment‚ footwear‚ apparel and accessories. Puma distributes its products to “120 countries‚ employs more than 11‚000 people worldwide and has headquarters in Herzogenaurach in Germany‚ Boston‚ London and Hong Kong” (about.puma.com 2012). Puma as an organisation was founded in 1948 by a German man called Rudolf Dassler‚ who split from his brothers company which went on be known as Adidas after originally starting
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* Technology * Acquisitions and sponsorships | THREATS * Economic situations * High competition | (SOURCE: http://www.slideshare.net) One such major competitor is Adidas. The company was founded in 1920 and has its headquarters in Herzogenaurach‚ Germany. It was formerly known as Adidas-Salomon AG and changed its name to Adidas AG in June 2006. Adidas AG‚ designs‚ develops‚ produces‚ and markets a range of athletic footwear for men and women primarily in the football‚ running‚ training
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COMPANY Accordingly‚ the Adidas Group is one of the global leaders within the sporting goods industry‚ offering a broad range of products around three core segments: Adidas‚ Reebok and TaylorMade Adidas Golf‚ Headquartered in Herzogenaurach‚ Germany‚ the Group has almost 30‚000 employees and generated sales of more than €10 billion during the year 2006. Ideally‚ TaylorMade Adidas Golf‚ one of the largest golf club manufacturers in the world‚ is a subsidiary of the adidas Group. Adidas
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RESERACH AND ANALYSIS PROJECT Topic 8 The business and financial performance of over a three year period By : ACCA Number: November 2014 Table of Contents Part 1 Introduction................................................................................... 1.1. Reasons for choosing this topic.......................................................... 1.2. Reasons for choosing the organization
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