Marketing: The Only Route to Sustained Competitive Advantage Report for the attention of the main board of Andersen Module Title: Marketing Management Ulster Business School University of Ulster Student No: Word Count: 1997 TABLE OF CONTENTS 1. INTRODUCTION 1 2. CURRENT MARKET AND COMPANY POSITION 1 2.1 Overview 1 2.2 Environment and Customer Needs Analysis 1 2.3 SWOT Analysis 2 Strengths 3 Weaknesses 3
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Overview In order “to offer high-quality accounting services”‚ Arthur Andersen (AA)‚ a Northwestern accounting professor started a business to offer services to clients promoting “integrity and sound audit opinions over higher short-run profits”. The company’s “four cornerstones” was good service‚ quality audits‚ well-managed staff‚ and profits for the firm. Their strategy was to focus on quality and high standards of audits rather than profits‚ a very successful strategy that led to consistent
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1.Arthur Andersen contributed to the Enron disaster by shredding documents‚ which was obstruction of justice‚ by allowing the person in charge of the Enron account to overrule the quality control partner‚ by being revenue focused and by not standing up to its clients‚ and by not changing their internal control policies. 3. The prime motivation behind the decisions of Arthur Andersen’s audit partners on the Enron audits was not for the public interest but for profit and fear of losing clients.
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Chris "Birdman" Andersen Chris "Birdman" Andersen was born to Linda and Claus Andersen on July 7th‚ 1978 in Southern California. His family lived there for a while and then moved to Texas. His parents were divorced in 1986. His mom was a single parent with three children. In 1989 she was so stressed out that she sent the two older children‚ April and Chris‚ to live with their father in Irving‚ Texas. In early 1990 Claus left April and Chris at the Cumberland Presbyterian Children’s Home in
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though miles apart‚ both Imperial Rome and Han China had parallels and differences in methods of political control. The two civilizations both used the aspects of religion and belief systems to attain political influence over their subjects‚ but had differing methods to reach this goal. Standardization and cultural unity was a key factor in both civilizations regarding political control‚ as was expansion and growth of trade. The systems of belief of both Han China and Imperial Rome were quite different
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Andersen Consulting - Strategic Services Cosmetics Case Situation: BeautyAsia (BA) is a health and beauty consumer products company headquartered in Malaysia. It manufactures and sells a line of cosmetic products ideally suited for the Malaysian marketplace. Although it has been a successful company for over twenty years‚ it has been losing money for the past two years and its market share has declined. The CEO has asked you to assist in diagnosing the problem and generating a few possible solutions
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Business Ethics Decision-Making Cases Write-ups Arthur Andersen: Questionable Accounting Practices Name: Wen Jiangshan Student ID:2011008274 Part I. Summary of the case Case 2 mainly introduces how Arthur Andersen‚ who used to be one of the “Big Five” largest accounting firms in the United States‚ strayed away from accepted policies and stuck in a string of accounting scandals‚ finally closed its doors after 90 years of business. The firm’s name was synonymous with
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Han and Rome The Han China and Roman empires were similar and different in many ways. The Rome and Han had multiple characteristics in common such as a (s1) patriarchal society‚ in which women were inferior to men‚ (s2) upper level social classes‚ and (s3) both containing a large gap between the rich and poor. However‚ these dynasties also contrasted in many areas. For example‚ the (d1) Romans had many slaves‚ which were used for agriculture and business production‚ while the Han did not. These
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THE MURDER OF LINDA ANDERSEN ROMAN WILLIAMS CJ1320 AUGUST 26‚ 2014 Lets Kill Mom The murder of Linda Andersen by her two teenage daughters (Bob Mitchell‚ “The class project” (2014) is a clear example of what started off as not breaking the law‚ but‚ after further review and supported speculation was found that the girls did in fact break the law by murdering their mother for illicit greed‚ motivated by visions of champagne holidays and expanded luxury. Their deviance‚ however‚ has been used in
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What action should Hans Thorborg take? Why? One option Hans Thorborg has is to develop a new marketing strategy to incorporate the remaining inventory into new sales. For example‚ he can instruct Gerhard Henk the sales manage to offer the customer a new set of replacement plastic rings free after the first rings wear out. The promotion would help PWI to fortify the vendor to customer relationship commitment of quality and satisfaction while potentially increasing sales as well. The assumption
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