1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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witnessed that be it big brands like Versace‚ D&G‚ and Gucci or a local brand such as Primark‚ everyone wants their media agencies to hire models that are size zero and very few brands have slightly bigger sized women to endorse their product. Seemingly when the question comes to sanction a new product or a new launch arises‚ the media supports size zero models thus influencing the designers creations. While browsing through various fashion magazines I found that the media agrees with Rosalind Coward’s
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Introduction to Marketing II Assignment 1: Environmental Analysis BMW August 2012 Submitted by Susannah Hardy a1608392 Executive Summary Chosen Industry: The aim of this report is provide an overview of the macro and micro-environment of the operations of the BMW Group‚ specifically their operations in large-scale manufacturing of automobiles. Scope/Limitations: BMW Group is comprised of many segments‚ from bicycles‚ motorbikes and automobiles‚ as well as intangible products such as financial
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The Kerry Group began over thirty years ago in the south west region of Ireland. Beginning as a dairy and ingredients plant the company has now flourished into a global leader in the food ingredients and flavor products area. Kerry Group is headquartered in Tralee‚ Ireland and through its manufacturing‚ sales‚ and technical centers around the world‚ employs over 20‚000 people. The company supplies over 10‚000 food‚ food ingredients and other flavor products to customers in over 140 countries.
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of Comprehensive Research‚ Volume 5‚ Page 32 Groups and Group Behavior Dr. I. Chaneta Faculty of Commerce University of Zimbabwe ABSTRACT Groups and teams are a major feature of organizational life. The work organization and its sub-units are made of‚ are groups of people. Most activities of the organization require at least some degree of co-ordination through the operation of groups and teamwork. An understanding of the nature of groups is vital if the manager is to influence the behavior
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Analysis and Assessment Analysis of the Corporate Strategy Employed by Virgin Group From its beginning as a start-up‚ the Virgin Group still utilizes the same strategic model‚ which entails devolving from its original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives
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INDIA – SIZE AND LOCATION 1 I ndia is one of the ancient civilisations in the world. It has achieved multi-faceted socioeconomic progress during the last five decades. It has moved forward displaying remarkable progress in the field of agriculture‚ industry‚ technology and overall economic development. India has also contributed significantly to the making of world history. The Tropic of Cancer (23° 30’N) divides the country into almost two equal parts. To the southeast and southwest of the
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Mustafa Muneer – 11748 Undergraduate Student‚ American University of Afghanistan Academic Writing II – Section 009 Prof. Christopher Henderson 24th July 2012 Influence of Class size on Academic achievement Education has a significant role in part of development of a country. If a country is developed from military‚ cultural‚ political and other parts‚ so it is because of high level of education on that country. Countries that have low and weak level of education they still live in traditional
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Rhetorical Analysis of Supersize Me It is without a doubt that fast food is causing many health and weight problems for a large percentage of Americans’. In the documentary by Morgan Spurlock‚ Supersize Me‚ Spurlock decides to experiment with the effects of eating too much fast food‚ McDonald’s in particular. This film puts a lot of emphasis on the large percentage of obese Americans’‚ particularly the unawareness of how bad fast food is for the body‚ and also questions how responsible consumers
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Cell Size Control David A Guertin‚ Whitehead Institute for Biomedical Research‚ Cambridge‚ Massachusetts‚ USA David M Sabatini‚ Whitehead Institute for Biomedical Research‚ Cambridge‚ Massachusetts‚ USA Growth in biological systems is defined as the accumulation of mass‚ which leads to an increase in size. In this article‚ we discuss how cells‚ organs‚ and organisms normally control growth‚ and how deregulated growth can lead to a variety of pathological conditions. Introductory article Article
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