De Beers :
A Monopoly in the Diamond Industry
De Beers advertising slogan "A Diamond Is Forever" has been the center of its effort to establish the stone as the only appro...
De Beers SA
A Diamond is Forever
As the meeting concluded and Gareth Perry left the expansive conference room of De Beers SA in Johannesburg he had a lot to thin...
A diamond may last you forever; unfortunately, lives cannot and are often cut short by the sale of diamonds. Blood diamonds are the cause of thousands of deaths all across A...
Sierra Leone Working Paper on Diamonds
Diamonds and Armed Conflict in Sierra Leone: Proposal for Implementation of a New Diamond Policy and Operations
1. Introduction ...
De Beers: Diamonds are for Asia
Strengths:
There are commonalities in diamond perceptions more than differences
Average price of every piece sold was more than tw...
"And while the law [of competition] may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department."...
Diamonds are ForeverCommanded by a Cartel
"Diamonds are forever," nearly everyone has heard of this numerously displayed slogan in a wide variety of media, but many have...
What is a conflict diamond?
Conflict diamonds are diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized gov...
The diamond
A diamond is not more than a transparent crystal with an extreme hardness (2,417); it rates 10 on the Mohs scale of harness (Talc, the softest mineral, 1 on the...