1.1 Introduction
Intelligent agents are a new paradigm for developing software applications. More
than this, agent-based computing has been hailed as ‘the next significant...
Marketing Management, Millenium Edition
Philip Kotler
Custom Edition for University of Phoenix
Excerpts taken from: A Framework for Marketing Management, by Philip Kot...
MARKETING MANAGEMENT
Chapter 1 Marketing in the 21st century
Chapter 2 Building Customer Satisfaction Value and Retention
Chapter 3 Winning Markets : Market Oriented Stra...
Chapter-1
Nature and Significance of Management
(1 Mark Questions)
1. In order to be successful, an organisation, must change it goals according to the needs of the...
A – Z Strategy
A
Ackoff, Russell L: One of the early strategy gurus, Ackoff introduced rigor into strategic planning. In his book, “A concept of corporate planning,...
Decision Making
By: Dr. Mohammad Bashaar Ulfat
MD, MBA
Q1.What is the process of decision making? Discuss how does decision making fit into managerial acti...
Marketing and Service Models for Transport and Logistics Operations
Module Overview - Evaluate Marketing and Service Models for Transport and Logistics Operations
This m...