LOVELY PROFESSIONAL UNIVERSITY HOME WORK NO. 1 Lovely School of Commerce & Economics Department of Management Name of the faculty member Rajni Kant Rajhans Course No: COM359 Course Title Financial Statement Analysis Class: B.Com Term: Spring Section: Q4108 Batch: 2011-14 Max. Marks 30 Date of Allotment: 25-Jan-13 Date of Submission: 11- Feb-2013 |S. No |Roll No |Objectives of |Topic
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Literal Analysis of “Lovely‚ Dark‚ Deep” “Lovely‚ Dark‚ Deep” is one of the 13 short stories that were written by Joyce Carol Oates in one of her literal works known as Lovely‚ Dark‚ Deep: Stories‚ which was first published in Harpers in November 2013. “Lovely‚ Dark‚ Deep” primarily focuses on the life of a former poet by the name Robert Frost. It tells how Evangeline Fife‚ a young journalist‚ goes to interview Frost during the summer of 1951. As Fife arrives at Frost’s home‚ she finds him sleeping
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Andrea September 10‚ 2013 The Real Controversy Imagine you are walking through the busy streets of a downtown city during your lunch break. You casually keep walking to your destination passing by people of all ages‚ genders‚ and cultures. Hundreds of people rush by you. You don’t know a single thing about these people and chances are you will never see them again either. Therefore‚ nothing significant about those people ever crosses your mind. They are regular people leading regular lives
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in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business markets the segment of dark chocolate as a healthier option to satisfy sweet cravings
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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Losing someone you love and deeply care about is something us humans avoid talking about. We each deal with loss and grief in different ways‚ and this is something the novel‚ ‘The Lovely Bones’ written by Alice Sebold‚ emphasized. Sebold effectively uses a range of techniques to express this idea‚ including first person narrative‚ pathetic fallacy‚ oxymoron and symbolism. To begin with‚ first person narrative is used by Sebold to portray the idea of loss and grief and how different people move
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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