Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
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1. Abstract This white paper explores the Return on Investment (ROI) attributable to Customer Relationship Management (CRM) systems. It provides a discussion of the potential returns from such a system. Any organization attempting to analyze the ROI from a CRM solution must first complete a Situation Analysis (SA) to understand where the ROI may come from‚ as the sources of benefits relating to ROI vary from one organization to the next. Sources of ROI attributable to a CRM implementation arise
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Customer Service Management and Business Performance at Vodafone Chapter 1 Introduction Customers are considered as the key for any business survival. As the market begins to saturate‚ customer retention will be a key factor in determining the success of a company (Kotler‚ 2003). As a highly competitive market‚ the mobile phone company that has the largest customer base and highest customer retention rate will be a market leader in the industry (Turel and Serenko‚ 2006). Ultimately the quality
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various factors leading the customer to purchase Honda two-wheeler. To find out the reasons for buying the Honda two-wheeler To study the behavioural factors of consumers in two wheelars To analyse the impack of behavioural factors of consumer and choosing particular branch To the study the consumers opinion regarding features like appearance‚mileage‚price etc A STUDY ON ETIQUETTE and ATTITUTDE towards HONDA BIKE CUSTOMERS in SOUTH TAMILNADU with SPECIAL
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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DOING BUSINESS IN NIGERIA This is a guide to doing business in Nigeria. It is a general overview of the Nigerian political‚ economic and legal environment. It is by no means an exhaustive work on investment in Nigeria. It simply sets out the basic information on business in Nigeria and recourse to other research materials is encouraged. We disclaim any responsibility for any loss or damage suffered by any person on account of reliance on this work. I INTRODUCTION 1. A General Overview 2. Political
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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CONTENTS P - No I. Chapter - 1 On the job training 1-3 Introduction 5-11 Industry profile 12-14 II. Chapter – 2 Company profile 14-24
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Customer Service Relationship Management & Customer Service Relationship Strategy Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify‚ target‚ acquire‚ and
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