Lynelle Fowler Integrated Marketing Communications Plan for General Motors GM&U College Discount Program Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton College of Business & Economics‚ University of Kentucky 1 Executive Overview This plan outlines communications tactics that will be utilized to raise awareness of the GM&U college discount program. The GM&U program will turn around the target audience’s less than favorable opinion of General Motors
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Car Rental Business plan Excecutive Summary Company and Financing Summary Products and Services Overview Strategic Analysis with current research! Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks‚ Investors‚ or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300‚000 for the development of a car
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Car Rental Business Plan A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the "˜00s‚ business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis‚ Hertz‚ and Enterprise have managed to keep revenues up despite the flagging economy‚ and one look at any airport parking lot shows
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Smart USA Marketing Plan Smartfortwo Megan Barnett‚ Johnathon Bish‚ Nathan Downes‚ and Hannah Loyd DeVry University‚ BUSN 319 April 6‚ 2009 Introduction and Mission Statement What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet‚ can be done safely and in style‚ with effortless routine‚ while clearly stating that you are contributing to the
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Global Best of Green” is all about successful local innovations that can be shared and applied in other markets across our System. Progress is demonstrated on multiple fronts – energy efficiency‚ packaging‚ anti-littering‚ recycling‚ logistics‚ communications‚ greening the restaurants‚ greening the workplace‚ sustainable food and supplier leadership. We think that this is a change of work method and reorganization‚ because they changed for good to the usage of only unbleached packaging in 2009 instead
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Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank
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heavily on the communications crisis team to apply their skills and knowledge to formulate an all-encompassing crisis communication plan. Communication professionals constantly have to sort out the issues and find a resolution that works well for the organization and the public. A crisis can escalate into a disaster in minutes‚ and could cost significant loss of life and create a bad reputation for an organization. This paper will discuss the importance of creating a crisis communication plan‚ and the
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[pic] Communications Management Plan Template This Project Communications Management Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project Management Docs official website at: www.ProjectManagementDocs.com Communications Management Plan Company Name Street Address City‚ State Zip Code Date
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Business Crisis Communications Plan MLS5200 Crisis Communications Management Purpose The purpose of the crisis communications plan is to provide guidance and direction for all communication (Walaski‚ 2011) within Business‚ between Business‚ the media and the public in the event a crisis warranting such occurs. Though normally unanticipated‚ any situation that results in attention that is brought on by negative media attention or adverse public reaction requires that we respond
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Crisis Communication Plan FOR STARBUCKS Submitted By: Janset Batıbay Submitted To: Joe Goldiamond Date: 15.Nov.2011 In today’s skeptical world‚ where critics‚ media and public are cynical about companies‚ their operations and how authentic they are in being socially responsible‚ it is almost impossible for organizations to create a 100% good image. In more than half of all the television programs‚ it is easy to come across with negative portraits of business people. This reality has
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