when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the Indian population responded so hostilely. Coke and Pepsi’s problems in India were complicated by the
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Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan
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Case Study: Coke & Pepsi learn to compete in India Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Coca-Cola (1990) Benefits: advantages as „Early-Follower“‚ possibility to use reliable market information that´s already existing take-over of standards position as international market leader Disadvantages: expert knowledge of competitors has to be overtaken
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
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Oligopoly Characteristics Oligopoly is the main form of modern market structure. The term "oligopoly" is used to define a market in which there are few companies‚ some of which control a large share of the market. In the oligopoly industry some major companies compete among themselves and the introduction of new firms on this market is complicated‚ because of the presence of barriers to entry. Products manufactured by firms can be both homogeneous and/or differentiated. Homogeneous products have
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the products of PepsiCo: The major brand categories owned by PepsiCo‚ Inc. include Pepsi‚ Frito-Lay‚ Gatorade‚ Quaker Oats and Tropicana. Each of these has numerous other product offerings in their respective categories‚ both U.S. and internationally 1. Pepsi 2. Diet Pepsi 3. Caffeine-Free Pepsi 4. Caffeine-Free Diet Pepsi 5. Pepsi Wild Cherry 6. Diet Pepsi Wild Cherry 7. Diet Pepsi Vanilla 8. Pepsi ONE LITRATURE REVIEW: • According to kabir c. sen (june‚1997) Unlike
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Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
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Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders‚ Coke and Pepsi‚ in fact‚ between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD‚ the introduction of diet and flavored varieties‚ and brand extensions
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OLIGOPOLY A market structure dominated by a small number of large firms‚ selling either identical or differentiated products‚ and significant barriers to entry into the industry. This is one of four basic market structures. The other three are perfect competition‚ monopoly‚ and monopolistic competition. The three most important characteristics of oligopoly are: 1. An industry dominated by a small number of large firms 2. Firms sell either identical or differentiated products 3. The industry
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