GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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INTRODUCTION : A restaurant is an establishment which prepares and serves food and drinks to customers in return for money‚ either paid before the meal‚ after the meal‚ or with a running tab. Meals are generally served and eaten on premises‚ but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings‚ including a wide variety of the main chef’s cuisines and service models. While inns and taverns were known from antiquity‚ these were
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Introduction: Automobile Industry Automobile Industry‚ industry that produces automobiles and other gasoline-powered vehicles‚ such as buses‚ trucks‚ and motorcycles. The automobile industry is one of the most important industries in the world‚ affecting not only the economy but also the cultures of the world. It provides jobs for millions of people‚ generates billions of dollars in worldwide revenues‚ and provides the basis for a multitude of related service and support industries. Automobiles revolutionized
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Tea Industry of Pakistan Pakistan‚ a country of tee-totallers due to the Islamic ban on alcohol‚ is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. Pakistan is the third largest tea importer in the world after Russia and the UK and consumes about 155 million kg of tea every year (of which about 130 million kg is imported).On average‚ each Pakistani consumes about a kilo of tea a year‚ a total of approximately
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Successes and Failures of Wheat Market /Price Policy in Pakistan: What are the Alternatives? Abstract: This paper aims to describe the current wheat policy and evaluates the current policy in light of its original objectives of food security and price stability. The paper uses percentage of undernourished and average calorie deficit of the malnourished as indicators of food security and variation in the farm gate price of wheat relative to other South Asian countries as a measure of price stability
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penetration at the bottom of the value pyramid by making the M-800 more affordable. Indian Automobile IndustryThe Indian automobile industry has four major segments -- commercial vehicles (CVs)‚ passenger vehicles‚ three wheelers‚ and two wheelers. The market share for each of these segments of the Indian automobile industry‚ for the year 2003-04‚ is shown in Figure I. According to the Society of Indian Automobile Manufacturers (SIAM) ‚ the Indian passenger vehicle market has three categories -- passenger
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Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars‚ two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group’s
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1920’s the automobile industry grew into the largest manufacturing industry in the nation. Automobiles (cars‚ trucks‚ busses) surpassed railroads as the primary haulers of passengers and freight. Henry Ford built his company in Detroit which created more jobs. As the automobile industry grew a lot of new jobs were created such as: gas stations‚ maintenance shops‚ fast food restaurants and motels for people on the move. One in every four Americans had a job in the automotive industry or somehow
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the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction‚ despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European‚ American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort‚ security nor style; it was more like wheeled boxes made of light steel‚ with a primitive petrol engine. After 20 years‚ Chinese automobile industry has finally
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are expected to go up in fiscal year 2013-14 by at least 5-10% in the wake of a continuous decline in used car imports. Paksuzuki‚(PSMC) is the country’s largest auto assembler (56% share in industry sales) followed by Indus (28 % share) and HCAR with respectable (16% share in market). Pakistan auto industry contribution to GDP in 2013 is $3.6 Billion. Locally produced cars plus LCVs CYTD stand at 68630 which in global terms is a contribution of only 0.21% and 0.376% Asia wide. 1HFY14 would show
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