Altan Teacher NHTV Academy of Real Estate and Facility Management Tutor: Rianne Wilmer Teacher NHTV Academy of Real Estate and Facility Management Date: 18th of May 2015 Theme: Year 3‚ Strategic Management‚ Spring 2015 Case company: KLM Royal Dutch Airlines Word count: ? Preface Executive Summary Table of Content Preface 2 Executive Summary 3 Table of Content 4 Introduction 5 1. Strategic Management 6 2. Finance 9 3. Economics 10 4. Management Information Systems 11 5. Business
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Air France-Making the Sky the best place on the Earth Air France ‚ stylized as AIRFRANCE‚ is the French flag carrier headquartered in Tremblay-en- France‚ (north of Paris). It is a subsidiary of the Air France–KLM Group and a founding member of the Sky Team global airline alliance. As of 2013 Air France serves 36 destinations in France and operates worldwide scheduled passenger and cargo services to 168 destinations in 93 countries (including overseas departments and territories of France) and also
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Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per
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Airline Assignment Table of Contents 1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing
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report is to create a tactical marketing plan for KLM Royal Dutch Airlines. The report comprises the marketing initiatives of KLM for years especially recent years‚ which have been created through identifying and analyzing its own strengths‚ weaknesses‚ opportunities and threats. KLM Royal Dutch Airlines is the world’s oldest airline which is still operating under its original name. It also includes KLM cityhopper‚ transavia.com and Martinair. KLM has three core businesses: passenger transportation
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INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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1. Introduction In 2004 Europe’s largest airline group was formed after the European Commission had approved a merger between French Air France and Dutch KLM. A merger of this dimension certainly has major influences on the economy. This paper will give an insight on the incidents of this instance‚ the economic consequences and it will deal with the question whether the European Commission’s decision was reasonable. First of all the two firms will be introduced and an overview about the merger will
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Implementation Plan Merge AirFrance-KLM & JAL Table of Content Part 1 - Introduction 3 1. Introduction 3 2. The situation 4 2.1 Reason for the merger 4 Part 2 – Implementing Change 5 3. Philisophy 5 4. The 7S Model 6 5. Strategy 7 5.1 Four competitive Strategies 7 5.2 Management strategy to implement change 9 6.Change on structure 10 6.1 Strategic perspective 10 Current situation 10 How the new group will look like 10 What needs to happen in order to come to the
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Information relating to the share capital Information on trading in the stock Information on the agreements concluded in connection with the business combination between Air France and KLM Information relating to the agreements concluded with Alitalia-Compagnia Aerea Italiana (Alitalia-CAI) Legislative and regulatory environment for the air transport industry Information and control 245 246 248 249
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Int. J. of Human Resource Management 15:8 December 2004 1355– 1370 The role of human resource management in cross-border mergers and acquisitions Ruth V. Aguilera and John C. Dencker Abstract Cross-border mergers and acquisitions (M&As) have become the dominant mode of growth for firms seeking competitive advantage in an increasingly complex and global business economy. Although human resource management (HRM) can play a value-adding role in the merger process‚ existing research and evidence
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