CONTENTS Page 3 Introduction Page 4 Description of Organisation Page 5 History Timeline Page 7 Organisation Structure Page 8 Organisation Chart Page 9 SWOT Analysis Page 10 Strengths Page 11 Weaknesses Page 12 Opportunities Page 13 Threats Page 14 PEST Analysis Page 15 Political Factors Page 16 Economic Factors Page 17 Social Factors Page 18 Technological Factors Page 19 Conclusion Page 20 References Introduction For my assignment I am required to investigate and evaluate the internal and external
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cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience. By this approach‚ the company has satisfied its slogan “Now everyone can fly”. Second factors in
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Coca-Cola SWOT and PEST Analysis In today’s society‚ there are many different firms that make up the business world. One company in particular that is of interest to me is Coca-Cola. Coca-Cola is a global business that operates on a local sale in every community that is does business in. In order to fully understand the specifics of this company‚ one must conduct a thorough analysis of the company by using the SWOT and PEST methods. To begin with‚ the first part of the SWOT analysis includes
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INTRODUCTION Air India is India’s national airline‚ owned by the Government of India. It was started as Tata Airlines‚ a private venture by the Tata Group‚ in 1932. It was nationalised by the government in 1946 and renamed Air India. For a long‚ long time‚ Air India has been the sole Indian airline flying overseas. Later‚ another airline Indian‚ also owned by the government‚ started operating in select Asian routes. In 1962‚ Air India became the world’s first all-jet airline and its name was
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passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone
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Links: below). Air Asia is currently the largest and the most successful budget airline in the whole of Southeast Asia‚ pioneered by Malaysian entrepreneur Tony Fernandes. He privately bought Air Asia‚ then an ailing government-linked airline and turned it around as a no-frills budget airline until it was profitable and publicly listed. Possibly the only
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high efficiency in every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’‚ Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously
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Thesis statement: Air Asia flew 33.8 people in 2012. Body: I. More than 1 million of passengers have used the service by Air Asia. A. The passengers increased to 13 per cent for Air Asia Airplanes in year 2011. B. The percentages for load factor remain the same since last year. II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add
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further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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