What is Advertising Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate the audience to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering. Commercial advertisers often seek to generate increased consumption of their products or services through "branding‚" which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers
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Advertising is the name given to the process of commercial promotion of goods and services in order to increase the sales. However‚ it can be done from many mediums like television‚ newspaper‚ wall paintings‚ billboards‚ magazines‚ internet‚ or by the word-of-mouth and in many other ways. Advertising is help to inform the ability of the product or services in the market and help to encourage customer to buy it at the same time. Advertisement done normally is to capture the attention of the customer
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Advert Questions (A) (a) Comment on the advertising strategy adopted previously and currently. PREVIOUS STRATEGY -IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET. THE TOTAL ADVERTISING WAS AWFUL. IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND. CURRENT STRATEGY -TREAT CHICKEN AS EVERY FOOD. Toward off negatives: ‘Chicken so fresh‚ it simply melts in your mouth. Reason: Superior blast freezing process.” “Chicken so fresh‚ it’s only minutes old
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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7 Best Things to do Before the End of the World According to the prediction of the Mayan Calendar on the twenty-first day of December on this year will be the end of the world‚ but what if the prediction is true‚ do you have any plan? Do you know where to go? What are the things you will gonna do? Well this is just a tip of how you will make your last day memorable and not a survival steps or ways. For the first thing‚ let us think first if we ruined our life or we made it according to God
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“THE WATCHER” By: Andrea L. Thornton The painting I have chosen for this assignment is the 1921 oil painting‚ “The Watcher” by American artist‚ Frank Weston Benson. I had the privilege of viewing this painting on February 23‚ 2013 of this young woman standing on a white‚ sandy shoreline gazing out over the waters. The painting was donated to the Huntington Museum of Art in Huntington‚ West Virginia. My daughter‚ Noelle assisted me with taking my picture and I dedicate all of my efforts
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Dion Bass CJ-1200 Professor Williams Assignment 2 9/6/13 1. The five functions of law in American society are : 1A-Law Bestows Benefits on People 1B-The law creates new programs 1C-The reflects society’s values 1D-Law prescribes certain activities 1E-Law provides predictabilities 2. Select one of the five functions of law. Give an example of how an interest group would use that function to promote its own special interest. Homeowners who use contractor to complete repair to their
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How like the winter is my favorite song because of all the combinations of all the parts. And how the music flows with the deep voices of the men in that choir. Another reason I like the song is just how all the parts perfectly put it together to show how challenge it sounds to sing this piece. The tone in this song sounds very deep and very dark because there are no high notes for the men. The amounts of dynamics to sing this song were a lot since they have to know your part and not miss a single
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