Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
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OB Definition of ’Organizational Structure’ Explicit and implicit institutional rules and policies designed to provide a structure where various work roles and responsibilities are delegated‚ controlled and coordinated. Organizational structure also determines how information flows from level to level within the company. In a centralized structure‚ decisions flow from the top down. In a decentralized structure‚ the decisions are made at various different levels. http://www.investopedia.com/terms/o/organizational-structure
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ROLE OF ADVERTISING IN COMMUNICATION Dettol Kitchen Gel – Liquid Dishwasher The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader
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Task 1: Understand the relationship between organizational structure and culture. P1.1: Compare and contrast different organisational structure and culture. According to Buchanan and Huczynski‚ an organisation is a ‘social arrangement for the controlled performance of collective goals’. Chester Barnard described an organisation as ‘a system of co-operative human activities’. Organisation are can be define as; ‘A deliberately formed group of human being with known boundaries and common goal’. Or
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numerator. Provides information on potential for development. Types of Scheduling: - Continuity refers to a continuous pattern of advertising‚ which may mean every day‚ week‚ or month. The key is that a regular pattern is developed without gaps or non-advertising periods. - Flighting employs a less regular schedule‚ with intermittent periods of advertising and non-advertising.
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Promotion is one of the major "tools" used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation‚ promoting their product as better than any other similar products‚ or by changing the views‚ awareness‚ beliefs and feelings of perspective customers. When the marketer uses interpellation‚ he will be promoting his product with the help of someone
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behaviour in the workplace. Areas of Learning 1 Understand the relationship between organisational structure and culture Types of organisation and associated structures‚ organisational culture‚ Diagnosing behavioral problems‚ perception‚ significance and of individual difference‚ Individual behaviour at work 2 Understand different approaches to management and leadership Development of management thought‚ functions of management‚ managerial roles‚ nature of managerial authority‚ Frames of reference for
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Communication in vital when building a relationship between children‚ young people and adults it begins with verbal communication and with being able to listen attentively to what they have to say. You need to use the correct body language and retain eye contact and ensure to use the correct tone in your voice when speaking. How we communicate does depend on the person‚ either child or young person or an adult. With regard to children and young people you need to ensure you are at the same level
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ADVERTISING INDUSTRY ANALYSIS | SUBMITTED BY: Group 1 | Roshni Nair -46Shashank Sinha - 09Tejo Ram - 20Sweta Jain - 52Ratnesh Pandey - 60Swapnil Pande - 53 | | | | 4/6/2012 | | Introduction The purpose of advertising is to deliver a message‚ usually in order to sell a product or service. It is used to deliver an organization’s message to as many people as possible. The primary functions of advertising agencies are planning and creating advertising campaigns for clients and placing
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The first printed advertisements appeared in newspapers. Nowadays advertising is so popular in the modern world that it is possible to investigate advertising language separately from the newspaper style. The usage of different means and devices on phonetic‚ morphological‚ lexical‚ syntactical and graphic levels make the advertising style individual. In this term such points were observed: phonetic peculiarities: alliteration‚ assonance‚ anaphora‚ repetition of the sound and rhyme; morphological
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