------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY Segmentation Targeting Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE
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Within Unilever‚ Simatic IT Interspec is used to manage all Production Item specifications from Ingredient and Packaging Materials that are received‚ to Finished Products. Simatic IT Interspec is currently in use in both its Foods and Home and Personal Care businesses across a variety of geographies. For example it is operational across the Foods Division’s European business in a variety of countries and companies‚ and in the Home and Personal Care (HPC) Division North American businesses. Plans
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History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization
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Myriam Riedel‚ brand leader Out Of Home Company Context • On any given day‚ two billion people use Unilever products to look good‚ feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton‚ Dove‚ Carte d’Or‚ Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like
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IHRM Q.3 - Based on the in-class discussions‚ identify at least three HR functions/activities that have undergone significant changes in the past decades. How have these changes influenced the role and the job itself of the HR manager? Given the changing environments and requirements in many organizations‚ it is not surprising that the expectations of the Human Resources function are changing. Traditionally‚ HR has been responsible for transactional and administrative activities such as recruitment
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cultural change that helps improve the overall effectiveness of an organization‚ first we need to understand when and why cultural change needed in organization. - Cultural change needed when an organization does not possess a healthy culture‚ or requires some kind of organizational culture change. - Cultural change may be necessary to reduce employee turnover‚ influence employee behavior‚ make improvements to the company‚ refocus the company objectives and/or rescale the organization‚ provide
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MGMT243 Human Resource Management: Change in Humans and Organizations Lecture 2: Current Organizational Challenges - Global and Constant Change Required readings for this week can be found in the READINGS-2 folder. Read pp. 1-7 of the following article: Pryor‚ M. G.‚ Taneja‚ S.‚ Humphreys‚ J.‚ Anderson‚ D.‚ & Singleton‚ L. (2008). Challenges facing change management theories and research. Delhi Business Review‚ 9(1)‚ 1-20. Hello! Welcome to Lecture 2 of MGMT243. This week our lecture‚ reading
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