T-Mobile - Stp
T-Mobile
Segment:
T-Mobile is one of the leading mobile network operators in the world. Today, the company operates worldwide, though it is headquartered in Germany and European market was traditionally the main, target market of the company. Nevertheless, the process of globalization stimulated T-Mobile to develop its business internationally and the company has entered successful mobile network markets in many countries of the world, including the USA. In such a situation, the company needs to focus on the target audience which can allow the company to maximize its profits. In this respect, the proper market segmentation is crucial. Taking into consideration the specificity of T-Mobile’s business, i.e. mobile networks and telecommunication services, the following segments are particularly prospective: 16-24 years and 25-35 years customer groups.
In fact, both customer groups are of the paramount importance for the company since they will definitely constitute the overwhelming majority of the company’s customers. What is more important, these two groups will readily order and buy innovations introduced by the company that will facilitate the company’s development and market expansion. Nevertheless, either customer group has its own specificities, which the company has to take into consideration while developing its marketing strategy.
Young people at the age of 16-24 are very important for the company because they are the most susceptible to technological innovations and advances introduced by the company. At the same time, this customer group is likely to spend a lot of time and, therefore, money on communication with their friends, family, etc. Consequently, the company can count for considerable profits while providing its products and services to customers at the age of 16-24. In this respect, it is important to understand needs and lifestyle of customers at this age.
In fact, customers at the age of 16-24 are young people who need to communicate
Segment:
T-Mobile is one of the leading mobile network operators in the world. Today, the company operates worldwide, though it is headquartered in Germany and European market was traditionally the main, target market of the company. Nevertheless, the process of globalization stimulated T-Mobile to develop its business internationally and the company has entered successful mobile network markets in many countries of the world, including the USA. In such a situation, the company needs to focus on the target audience which can allow the company to maximize its profits. In this respect, the proper market segmentation is crucial. Taking into consideration the specificity of T-Mobile’s business, i.e. mobile networks and telecommunication services, the following segments are particularly prospective: 16-24 years and 25-35 years customer groups.
In fact, both customer groups are of the paramount importance for the company since they will definitely constitute the overwhelming majority of the company’s customers. What is more important, these two groups will readily order and buy innovations introduced by the company that will facilitate the company’s development and market expansion. Nevertheless, either customer group has its own specificities, which the company has to take into consideration while developing its marketing strategy.
Young people at the age of 16-24 are very important for the company because they are the most susceptible to technological innovations and advances introduced by the company. At the same time, this customer group is likely to spend a lot of time and, therefore, money on communication with their friends, family, etc. Consequently, the company can count for considerable profits while providing its products and services to customers at the age of 16-24. In this respect, it is important to understand needs and lifestyle of customers at this age.
In fact, customers at the age of 16-24 are young people who need to communicate