Electronic Commerce
Electronic Commerce
Electronic Commerce
Delta Team delivers an overview of three retail businesses hosting web sites to conduct electronic commerce (e-commerce). In this presentation, retail businesses described as Wal-Mart, Target, and Moris Fashions reveal startling contrast and keen comparisons in The Second Wave coverage in key business and technology elements of e-commerce. Web sites wal-mart.com, target.com, and morisfashions.com have a “look and feel” similar in some respects, yet dissimilar in others. This presentation begins with an evaluation of the ease of navigating each web site, continuing with an outlook of each businesses supply chain and how the chain is modified from a “brick and mortar” to a web site retail resource. In the transition from a brick and mortar to an internet highway resource, marketing tools selected by each retail business are described, followed by legal, ethical, and regulatory issues encountered in conducting electronic business (e-business).
Business-to-Consumer (B2C) commerce is the fastest growing industry sector. The development of the internet provides the catalyst for the surge of innovation in the area of e-business. The online retail environment is the chosen business industry for Delta Team. The chosen web sites Delta Team will use to describe how the “look and feel” of each site differs among each site, target.com, wal-mart.com, and morisfashions.com, to include an evaluation of the navigational ease of each web site.
Target Website Perspective
Target, a retail leader began in the late 1800s. Just like Target’s bulls eye logo, its history comes full circle. Target’s department store roots evolved into discount store shrewdness with leading first in retail industry innovations bringing a retail revolution (Target Corporation, 2007). Target continues to lead the retail industry through one of the most dynamic websites. The e-commerce...
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