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D1- UNIT 1

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D1- UNIT 1
In order to get the distinction criteria I had to evaluate the way an organization has responded to changes in the business environment. The organization that I chose was Tesco PLC., specifically the TESCO STORE Mega-Branch.
I am going to talk about a brief history about this company, and its services taking account of how successful it has become.
TESCO STORES LTD.: BRANCHES

TESCO: ORIGINS
TESCO is a British multinational grocery and general merchandise retailer founded in England in 1919 and it has expanded around the world, specifically in 14 countries. Is the third-largest retailer in the world after the giant Wal-Mart (ASDA OWNER) and the French based Carrefour store.
Jack Cohen founded Tesco in 1919 when he began to sell surplus groceries from a stall at Well Street Market, Hackney, in the East End of London. The Tesco brand first appeared in 1924. The name came about after Jack Cohen bought a shipment of tea from Thomas Edward Stockwell. He made new labels using the first three letters of the supplier's name (TES), and the first two letters of his surname (CO), forming the word TESCO. During the 1950s and the 1960s Tesco grew organically, and also through acquisitions, until it owned more than 800 stores. In May 1987 Tesco completed its hostile takeover of the Hilliard's chain of 40 supermarkets in the North of England for £220 million. In 1994, the company took over the supermarket chain William Low, successfully fighting off Sainsbury's for control of the Dundee-based firm. Tesco introduced a loyalty card, branded 'Clubcard', in 1995 and later an Internet shopping service. On 21 March 1997 Tesco announced the purchase of the retail arm of Associated British Foods, in 1997, Tesco and Esso formed a business alliance that included several petrol filling stations on lease from Esso, with Tesco operating the attached stores under their Express format. Company was the subject of a letter bomb campaign lasting five months from August 2000 to February

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