Case Study-James Hardie
Executive summary:
This report serves to analyze the external and internal environment of James Hardie and explain the important of managerial ethics and corporation social responsibility.
In James Hardie case, since the managers solely pursued profit maximization, it neglected employee’s safe and health, which result in 137 young worker died due to asbestos-related diseases.
Money as the single bottom line is increasingly a thing of past. Pursued profit leads to unethical management, propagate false or misleading information, bad corporation reputation, unstable employment, reducing long run profit etc.
More and more concern is displayed with managerial ethics and social responsibility. Some may regard them as cost which will eliminate their competitive power, however, in my opinion; organization could not survive without them in long run.
As a developing country, corporation social responsibility in China is still a start, but it is getting more and more important.
Part A: Case Study
1. Internal Environment Analysis
James Hardie is a world leader in fibre cement technology, established in 1937. It is operating in the United States, Australia and New Zealand. Now, James Hardie is also expanding into Asia, with a manufacturing plant in the Philippines, and into Europe.
According to their website announcement, their aim and growth strategy are:
• Create value for customers and shareholders.
• Aggressively growing fibre cement businesses in markets and seeing new markets.
• Establish a differentiated competitive.
• Maintaining leadership in products, technology, manufacturing and brand management
Based on above announcement and case situation, we could discover that:
1. The culture of James Hardie is aggressive to development and profit maximization.
2. The managerial ethics of James Hardie is...
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