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Zip car Executive summary Zipcar provides a car-sharing service that members pay annual fees and usage fees and they use Zipcar service independently. Recently,
or not." My family and I pulled into Princeville Ranch in our terrestrial rental car. We dared to come and attempt?. ZIP LINING, for we were adrenaline hunters. We
and let kids discover on their own, "Are we there yet?" ? Keep a trash bag and some Zip-loc bags in the car; the former for car sickness and garbage, the latter for
drive now) or Classifieds2000.com. Autotrader.com will look for the car you want between 10 miles and 300 miles from your zip code. In Modesto, you can always find
in downtown Los Angeles offers its employees a company-wide ZIP code matching service that quickly links potential car pool or van pool riders by neighborhood, says
Submitted by smartyoon on March 24, 2008
Category: Business
Words: 2590 | Pages: 11
Views: 201
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Executive summary
Zipcar provides a car-sharing service that members pay annual fees and usage fees and they use Zipcar service independently. Recently, late returning of cars has been a major problem of Zipcar operation. Through situational analysis, it was identified that Zipcar must find a way in its operation to influence customer behaviour and the company should develop strategies which can encourage its customer’s on-time return behaviour.
Three major factors of the car-sharing service industry; customer convenience, vehicle availability, managing operation process were used as criteria to evaluate alternatives along with cost effectiveness and company’s long term sustainability. Although Zipcar has already adopted few implantations such as late return penalty and repeatedly asking customers to return car on time through their website, it seems not easy to motivate people to give efforts to participate.
After generating few alternatives, those alternatives were evaluated according to the criteria. Alternative 3, Gold card membership plan was chosen to be the best option as a recommendation. This option gives incentives as well as recognition to customers who have been participating in on-time return practice. The recommendation will be more effective than the program Zipcar currently employing since Zipcar’s current program relies on an instrumental means , on the other hand, the recommendation implies normative means which will encourage customers to make their effort to return vehicles on time.
The recommendation does not imply high financial risk as it needs minor expenditure for producing gold-colored cards. However, Zipcar will have to review its fleet availability for a back-up plan in case of late return. In the long run, the company can expect long term financial commitment through loyal customer relationship.
I. Problem/Issue Statement
Zipcar provides a car-sharing...
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