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Contents
Introduction 3
History 3
Need for corporate change 4
Blue thinking 5
Strategic competitive advantage 6
Organisational culture 7
Strategic planning 7
The Strategic Planning Process 7
The Strategic Planning Process 8
Mission and Objectives 9
Environmental Scan 9
PEST Analysis 9
Political Factors 10
Economic Factors 11
Social Factors 11
Technological Factors 11
External Opportunities and Threats 12
SWOT Analysis 12
SWOT Analysis Framework 13
Strengths 13
Weaknesses 13
Opportunities 14
Threats 14
The SWOT Matrix 15
SWOT / TOWS Matrix 15
Strategy Formulation 16
Strategy Implementation 16
Evaluation & Control 17
Recommendations 17
Conclusion 18
Bibliography 19

 
Introduction
This assignment is for John Threlfall. To identify the need for corporate change in the contemporary, competitive environment, to outline the process of change and evaluate the possible outcome of the strategic change programme. I am going to support my briefing paper with reference to a range of strategic management theory.
“Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984:ix)
I am also going to address the competitive environment, the organisational culture, change management, corporate culture and corporate leadership. And finally identify and evaluate how knowledge of strategic management thinking together with change management can improve and organisations competitiveness and efficiency.
The organisation that I am going to discuss is...