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yigehaoren. Cadbury Schweppes was founded in the year 1831 by John Cadbury. Its
revolutionized cocoa started processing from the year 1866 onwards. ...
Submitted by xiaobaichi on December 1, 2005
Category: Business
Words: 1573 | Pages: 7
Views: 451
Popularity Rank: 14,726
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Cadbury Schweppes was founded in the year 1831 by John Cadbury. Its revolutionized cocoa started processing from the year 1866 onwards. This company originally merged with Schweppes in 1969. Currently, this successful company is employing approximately about 43,000 people worldwide. Today, Cadbury Schweppes is the world\'s fourth biggest supplier of chocolate and sugar confectionery.
One of its products, Dairy Milk was introduced in 1905, and has become the most successful moulded chocolate in UK history and the basic ingredient for many other Cadbury products. 95 years later, Dairy Milk is one of the world\'s most famous brand names and the company\'s leading chocolate bar by revenue.
Sales from Cadbury\'s Dairy Milk alone are estimated at over ?35 million for 1995. Cadbury considers its success is based on three factors: quality, value for money and good advertising.
Aim: Apply SWOT analysis to Cadbury’s current situation and its position to enter a foreign market
It is important to investigate on the internal and external environmental forces for the Dairy Milk in France. Relevant organizational and industrial information is required for the development of a SWOT analysis. The analysis of the environment and the consideration of the situational factors when designing marketing planning, is critical as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weaknesses, exploit market opportunities and avoid any threats.
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