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Yahoo! Case Analysis

Yahoo! Case Analysis
May 9 2007
The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives.
Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela
2
Table of Contents
Executive Summary ......................................................................................................................... 3
History: ........................................................................................................................................... 5
Problem .......................................................................................................................................... 7
Competitive Analysis ....................................................................................................................... 9
Yahoo Financials ............................................................................................................................ 12
Economics .................................................................................................................................... 19
Demographics ............................................................................................................................... 23
Market Analysis ............................................................................................................................. 30
CPM .............................................................................................................................................. 34
SWOT MATRIX: .............................................................................................................................. 36
QSPM............................................................................................................................................ 38
Space Matrix...